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North America

Posted December 2, 2015
Participants are asked to sign a pact promising to take the ass” out of ambassador…

LOUISVILLE, Colo. (BRAIN) — Pearl Izumi is expanding its "Endure & Enjoy" campaign to include two women's ambassador teams, for cyclists and triathletes.

Posted in North America
Posted December 2, 2015

BOULDER, Colo. (BRAIN) — The Outdoor Industries Women's Coalition has opened its fourth annual fall online auction, which includes items from outdoor suppliers. Proceeds from the auction, which runs through Dec.

Posted in North America
Posted December 2, 2015
Two-day consumer show attracts 60,000 visitors.

NEW YORK (BRAIN) — Exhibitor registration is open for the the Bike Expo New York, which claims to be the larget consumer bike show in the U.S. The two-day show, April 29-30, is expected to attract 60,000 cyclists.

Posted in North America Tagged Consumer Expos and Rides
Posted December 2, 2015
Chris Froome shows off his Fizik.

POZZOLEONE, Italy (BRAIN) —Fizik has extended its sponsorship of Team Sku by another two seasons, the company announced Tuesday. The Italian saddle brand has worked with Team Sky since 2012, supplying saddles for the whole team.

Posted in North America
Posted December 1, 2015

VENTURA, Calif. (BRAIN) — Zeitbike is now distributing gloves from the Swiss brand Hirzl.

Posted in North America
Posted December 1, 2015

LOS ANGELES (BRAIN) — Bikes vs Cars, a new documentary film, opens Friday in several theaters, with openings in more cities planned for later in the month.

Posted in North America
Posted November 30, 2015

PARSIPPANY, N.J. (BRAIN) — Retailers are pushing Kent International for products bridging the gap between mass market and specialty retail, and the company has hired Craig Hoyt to head up product development for this program.

Posted in North America Tagged People
Posted November 30, 2015

MADISON, Wis. (BRAIN) — Saris Cycling Group has promoted Jon Lewis to national sales manager. Based in Waitsfield, Vermont, Lewis will lead a team of sales managers located throughout the United States.

Posted in North America Tagged People
Posted November 30, 2015

VALLEJO, Calif. (BRAIN) — Wren Sports has reached an agreement with Hippie Tech Suspension of Garden City, Idaho, to be Wren's third service center in the U.S.

Posted in North America
Posted November 30, 2015

AIGLE, Switzerland (BRAIN) — The international cycling union, UCI, will allow disc brakes across all categories of pro road teams next season, including Continental, Pro Continental, WorldTeams and Women's teams. The organization still considers the disc brake use a "trial," however.

Posted in North America Tagged Racing & Sponsorship
Posted November 25, 2015

BROOKLYN, N.Y. (BRAIN) — Champion System North America is announcing a series of new business, free shipping upgrades, and website enhancements heading into the New Year.

Posted in North America
Posted November 25, 2015

IRVINE, Calif. (BRAIN) — Hang Ten Bikes has appointed Mike Russell as its director of bike sales. Russell began in the position on Nov. 1.

The company said it has experienced "explosive growth" of cruisers in the last three years.

Posted in North America Tagged People
Posted November 24, 2015
Mitchell comes with 20 years experience at Specialized. Giant also hires in its marketing and rider gear departments and promotes one in Liv USA.

NEWBURY PARK, Calif. (BRAIN) — Giant Bicycle has hired Jeanne Mitchell to join its credit department after 20 years at Specialized. The company also has hired Szymon Bielesz as a global marketing specialist, hired Dan Thomas as rider gear business manager and promoted Jen Audia to Liv USA marketing manager.

Posted in North America Tagged People
Posted November 24, 2015

FORT COLLINS, Colo. (BRAIN) — ZC Rubber produced 100 million bike tires last year, many of which showed up on the North American market under other brands. Now the tire maker is launching its own house brand of high-end tires under the Arisun brand in the U.S.

Posted in North America
Posted November 23, 2015

ANAHEIM, Calif. (BRAIN) — Box Components is introducing a new logo and branding as it transitions from being a BMX parts supplier to being a full-line components brand.

Posted in North America
Posted November 23, 2015

WILTON, Conn. (BRAIN) — Dorel Sports, the segment of Dorel Industries that includes the company's bike brands, has added two new members to its global finance team.

Posted in North America Tagged People
Posted November 23, 2015

NAMPA, Idaho (BRAIN) — Deity Components has hired industry veteran Mike Reisenleiter as its distribution and OEM manager.

Posted in North America
Posted November 20, 2015

MILL VALLEY, Calif. (BRAIN) — PR and media relations firm True Communications has hired Greg Fisher as an account manager.

Fisher is responsible for media strategy and outreach with a number of True clients.

Posted in North America Tagged People
Posted November 19, 2015

ROCHESTER, N.Y. (BRAIN) — Blackout BMX Distribution is now distributing Merritt BMX products.

Posted in North America
Posted November 18, 2015
ORANGE, Calif. (BRAIN) — David Lorsch, Strava's vice president of strategy and business development, will speak at the Triathlon Business International Conference in January.
Posted in North America Tagged Triathlon Business Conference

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