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ENCINITAS, Calif. (BRAIN) — A special Specialized Shiv that motorcycle racer-turned-triathlete Ben Bostrom rode at the Kona Ironman World Championships this year is being auctioned to benefit research related to the condition that may have led to the death of BMXer Dave Mirra, Bostrom's friend and training partner.

BOULDER, Colo. (BRAIN) — This week's edition of Verde Brand Communications' "Take Me Outdoors" podcast is devoted to the Outdoor REC Act, the legislation recently passed by Congress that would require federal agencies to track the economic impact of the outdoor industry.

LONGWOOD, Fla. (BRAIN) — Subrosa Brand Bikes has contracted with the Dennis Lee Co. and Manual Sales and Marketing to represent their brand and The Shadow Conspiracy. Dennis Lee will offer the brands in Florida, while Manual will sell in Oregon and Washington. Both brands are owned by Sparky's Distribution. 

Tagged Sales Reps

SAN JUAN CAPISTRANO, Calif. (BRAIN) — More than 60 industry executives — many representing the emerging e-bike industry in the U.S. market — are gathering Thursday to review gains made in 2016 and to plot legislative strategy for 2017.

Tagged Electric bike / Tradeshows and conferences

TRYSIL, Norway (BRAIN) — Norwegian helmet and apparel brand Sweet Protection has appointed Verde Brand Communications as its public relations and communications agency of record.

SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now the exclusive U.S. importer and distributor for carbon forks from Italian manufacturer Columbus Tubing.

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products will offer its Women's Internship Program again in the summer of 2017.

The company said the program offers interns the opportunity to gain valuable professional experience and leadership skills.

CHICAGO (BRAIN) — Abus Mobile Security Inc. has hired Oris Intel to monitor its minimum advertised pricing policy for its line of locks and helmets.

Tagged MAP

SANTA CRUZ, Calif. (BRAIN) — Suspension brand X-Fusion has launched a return policy whereby consumers can return the company’s products within a 30-day trial period for a full refund. 

LAS VEGAS (BRAIN) — The final Electric Bike Expo of 2016 opens Friday afternoon in Santa Monica, Calif. But organizers are already looking ahead to 2017, when the consumer bike demo and festival will host eight events, starting in Southern California and ending in Miami.

Tagged Electric bike

MOUNT KISCO, N.Y. (BRAIN) — This weekend, Eddy Merckx Cycles USA is celebrating the grand opening of its new USA office, showroom and warehouse here.

Sagan shows off a Osmo bottle in California last month.

SAUSALITO, Calif. (BRAIN) — Osmo Nutrition —  one of the most talked about new cycling nutrition products several years ago — is returning to the market in January after nearly a year of dormancy.

Tagged Racing & Sponsorship
Raleigh Electric bike sales will continue to be fulfilled through dealer partners, says company.

KENT, Wash. (BRAIN) — Raleigh bikes are now sold on Amazon as part of Accell North America's growing omnichannel strategy. ANA recently began selling on Amazon with a few select models and has gradually increased the SKU count.

Tagged Omnichannel

SAN MATEO, Calif. (BRAIN) — GoPro announced Wednesday that it will cut 15 percent of its workforce and close its content-focused entertainment division to reduce costs as the action camera maker works to return to profitability in 2017.

DALLAS (BRAIN) — Zevlin, a Dallas-based manufacturer of custom and non-custom handlebar tape, as well as cycling skincare productshas hired industry veteran Tim Jackson to provide PR and marketing support.

Tagged People

BOULDER, Colo. (BRAIN) — SmartEtailing has hired Bryan Smith as its national campaigns manager. Smith will be responsible for managing marketing campaigns for major brands through the SmartEtailing retailer network.

AUSTIN, Texas (BRAIN) — Triathlon Business International has announced that Lance Armstrong will be the opening speaker at its seventh annual TBI Conference in January. TBI also announced that it is extending early bird registration through Dec. 9.

IRVINE, Calif. (BRAIN) — This Saturday Bosch eBike Systems is organizing public ride with 1984 Olympian Nelson Vails at the Santa Monica Electric Bike Expo in Southern California.

Tagged Electric bike

ALISO VIEJO, Calif. (BRAIN) — Highway Two has promoted Brendan Gecik to North American outside sales manager. Gecik has most recently been Highway Two's territory manager for Northern California.

Tagged Sales Reps

RAPID CITY, S.D. (BRAIN) — Strider Bikes has announced dates and locations for its 2017 Strider Cup, a national Strider Bike racing series for toddlers and children.

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