LAGUNA BEACH, Calif. (BRAIN) — Crankbrothers has enacted a minimum advertised price (MAP) policy and a new e-commerce sales policy, each effective immediately.
WHEAT RIDGE, Colo. (BRAIN) — The company behind Optic Nerve sunglasses and goggles is renaming itself and launching a second sunglass brand, to be called One by Optic Nerve.
QUEBEC (BRAIN) — Outdoor Gear Canada will be the exclusive distributor of Redline BMX bikes in Canada, starting with the 2015 model year. Redline is owned by Accell North America.
BERKELEY, Calif. (BRAIN) — Highway Two, a California-based distributor, is pledging to donate 1 percent of its sales to the National Interscholastic Cycling Association.
GOLDEN, Colo. (BRAIN) — Kask has hired Nat Ross as its North American brand manager, the Italian helmet brand has announced.
Ross will operate from Golden, Colorado.
BOULDER, Colo. (BRAIN) — PeopleForBikes is expanding its support of IMBA, including becoming a top-level sponsor of the IMBA World Summit, to be held next month in Colorado.
COLORADO SPRINGS, Colo. (BRAIN) — Registration has opened for USA Cycling's annual Bill Woodul Race Mechanics Clinic, a week-long class for experienced bike mechanics looking to learn how to do race support for teams or events.
WHEAT RIDGE, Colo. (BRAIN) — Optic Nerve Eyewear has restructured its sales and marketing team, with promotions including a new director of sales, sales manager and communications manager.
LOS ANGELES (BRAIN) — Universal Sports Network will present live television and online coverage of this Sunday's inaugural La Course by Le Tour de France, a new women's race being produced by the Tour de France. The coverage will begin at 7:30 a.m. ET.
OAKLAND, Calif. (BRAIN) — The UnitedHealthcare Pro Cycling Team and Fizik are auctioning some custom team-color saddles to benefit the United Healthcare Children's Project.
LAS VEGAS (BRAIN) — Interbike's annual industry party will pay homage to the Canadian bike world this year.
The Oh Canada Industry Party is planned for Tuesday, Sept. 9, the day before Interbike's indoor show opens at Mandalay Bay Convention Center.
LEXINGTON, S.C. (BRAIN) — Hawley has added three new sales reps, bringing its outside sales team to a total of 28.
The new reps are Matt Long for greater Miami and East Florida; Rob Sherlock in Texas; and Doug Hagstrom for Northern New England.
CHICAGO (BRAIN) — SRAM president Stan Day announced the expansion of SRAM’s senior management. David Zimberoff is taking on a dedicated role as vice president of marketing.
IOWA CITY, Iowa (BRAIN) — Veteran custom framebuilder Tom Teesdale died Monday of a heart attack while riding in the Register’s Annual Great Bicycle Ride Across Iowa, RAGBRAI, the event has announced. Teesdale was 62.
HAVERHILL, Mass. (BRAIN) — Mavic, Inc. has promoted its long-time factory sales rep Aaron Walker to the new position of product merchandising manager. The company also has hired new sales reps in the Upper Midwest and Mid-Atlantic and announced that communications manager Zack Vestal is leaving the company.
TEMECULA, Calif. (BRAIN) — Intense Cycles said Wednesday that Axis Sports Group has taken over management of the Southwest market for the fast-growing mountain bike brand.
VALENCIA, Calif. (BRAIN) — Following Jim “Mac” McIlvain’s announcement last week that he was stepping down as editor of Mountain Bike Action magazine, publisher Hi-Torque Publications has promoted MBA assistant editor Mike Wirth to the editor’s chair at the title.
BOULDER, Colo. (BRAIN) — Verde Brand Communications has made four hires recently.
The new hires include Lars-Erik Johnson as account manager, Whitney Coombs as key account coordinator, Chris Primavera as account coordinator and Jenn Neubert as operations coordinator.
WATERLOO, Wis. (BRAIN) — World Bicycle Relief donors have reached the limit of Trek Bicycle's match program this month.