KENT, WA (BRAIN) – Diamondback Bicycles has signed on as official bike sponsor of the Optum Pro Cycling UCI continental team. Optum’s men’s and women’s squads will race this year aboard Diamondback’s Podium Equipe model.
The partnership marks Diamondback’s first sponsorship of a professional road team.
SAN LUIS OBISPO, CA (BRAIN) — John Neugent, a longtime industry veteran and the former president of Sachs USA, has shut down his online company, Neuvation Cycling, in part due to ever-increasing competition among online sellers.
HILLSBORO, OR (BRAIN) — Organizers of the PDX Bicycle Show, a consumer expo held at the Portland Expo Center, announced that they have canceled the show set for March 29-30.
VISTA, CA (BRAIN) — Skip Hess spent most of Monday meeting individually with the 35 employees at Electra answering their questions and concerns about the sale of this iconic brand to Trek.
WATERLOO, WI (BRAIN) — Trek Bicycle announced that it has acquired Electra Bicycle Company. In a press release issued Monday morning, Trek said the move “provides Electra with business and logistical support as well as distribution assets that will ensure the growth of the brand.”
CHICAGO, IL (BRAIN) — SRAM is offering a free exchange service for its recalled hydraulic brakes at the U.S. Cyclocross Nationals event at Valmont Bike Park in Boulder, Colorado, this week.
ASHEVILLE, N.C. (BRAIN) — Two companies that service traveling multi-sport athletes are teaming up to offer a discount program.
BOULDER, CO (BRAIN) — IMBA is offering two 5-person team entries to the sold-out 24 Hours of Old Pueblo race, held in Tucson, Ariz., Feb. 14-16.
SAN JUAN, PUERTO RICO (BRAIN) – Brett Walquist, a longtime Midwest rep for J&B Importers and a former retailer, was stabbed to death by an intruder early Monday while vacationing with family in the beach town of Rincon, Puerto Rico. He was 41.
WILMINGTON, Del. (BRAIN) — The court-appointed trustee for Divine Cycling Group’s bankruptcy case is asking the court to consolidate three related but separate Chapter 7 bankruptcy filings.
MONTEREY, CA (BRAIN) – Early-bird registration for this spring’s Bicycle Leadership Conference, saving participants $150, closes Tuesday. Regular registration is $940 for members of the Bicycle Product Suppliers Association and $1,040 for non-BPSA members.
CHICAGO, IL (BRAIN) — SRAM’s Brad Menna will start a new role as a road product manager beginning Jan. 1, having spent the past five years in sales, three of them as a senior OE account manager.
BODFISH, CA (BRAIN) — Known for his inventive and useful bicycle tools, Paul Morningstar was found dead at his house in the Kern River Valley in Southern California on Saturday.
WASHINGTON, DC (BRAIN) — The National Bicycle Dealers Associaton is offering scholarships to help dealers attend the 2014 National Bike Summit in Washington, D.C., March 3-5, 2014.
FORT COLLINS, CO (BRAIN) — Exustar USA now has six distributors handling a variety of its products. The distributors are: Action Bicycle USA, Cyclone Bicycle Supply, Hans Johnsen, J&B Importers, North American Cycles and QBP, said Dannie Nall, general manager for Exustar USA.
MADISON, WI (BRAIN) — Planet Bike has revised its minimum advertised pricing policy to limit the sale of its accessories on auction sites. The new guidelines also set the minimum advertised price at 5 percent below MSRP. In the past this has ranged between 10 to 20 percent.
BOULDER, CO (BRAIN) — More than 100 cities across the U.S. have submitted letters of intent to apply to be one of six selected to build protected bike lanes as part of PeopleForBikes’ Green Lane Project. The application period closes Jan. 14, 2014.
MISSOULA, MT (BRAIN) — Adventure Cycling Association's membership hit an all-time high of 46,724 members in 2013, and the group also hosted more tour participants than ever this year.
FORT COLLINS, CO (BRAIN) — Niner Bikes will be the presenting sponsor of Dirt Fest 2014, a three-day mountain bike festival produced by Dirt Rag magazine in Raystown Lake, Pennsylvania. The event is May 16-18.