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North America

Posted July 10, 2015
LONGMONT, Colo. (BRAIN) — Liv will return as sponsor of the women’s category of the Wheelers & Dealers industry race at this year’s Clif Bar CrossVegas, race organizer Watts Marketing announced Friday.
Posted in North America Tagged Competition / Events / Interbike
Posted July 10, 2015
DETROIT (BRAIN) — Urban bike maker Detroit Bikes has hired former Electra sales leader Justin Manthe as its national sales director.
Posted in North America Tagged People
Posted July 9, 2015

BOULDER, Colo. (BRAIN) — For the first time, the bike industry has made a thorough search for state and local legislation related to bicycles, and the search uncovered thousands of proposed laws in all 50 states.

Posted in North America
Posted July 9, 2015

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Yakima are working together to create "North by Northwest," a community space at this fall's trade show that will highlight brands from the Pacific Northwest, while also providing  a comfortable place to gather and enjoy events, food, and music.

Posted in North America Tagged Interbike
Posted July 9, 2015

EAGLE, Colo. (BRAIN) — Denver's Alchemy Bicycles has appointed Uncommon Communications to oversee its marketing and public relations efforts.

Posted in North America
Posted July 9, 2015

LEXINGTON, S.C. (BRAIN) — Hawley is now distributing ENVE products in the U.S.

Hawley dealers will have access to ENVE road and mountain wheels as well as the full line of road and mountain components.

Posted in North America
Posted July 9, 2015
Morad with LeMond and VP of marketing Matt Lockwood.

LAKE FOREST, Calif. (BRAIN) — Torcano Industries is now distributing Invigorade Endurance Drink. Greg LeMond has invested in the company and will be featured in the brand's marketing.

Posted in North America
Posted July 9, 2015

BEAVERTON, Ore. (BRAIN) — Yakima Products, Inc., has doubled the size of its sales management team with the addition of four positions focused on strategic accounts, specialty retailers, and the international sales and automotive channels. 

Posted in North America
Posted July 8, 2015

BOULDER, Colo. (BRAIN) — Panache Cyclewear, best known for its custom team programs, is continuing its moved toward more dealer sales with the addition of a new dealer portal on its website.

Posted in North America
Posted July 7, 2015

KETCHUM, Idaho (BRAIN) — A group of bicycle advocates will mountain bike in central Idaho for four days starting Wednesday as part of a campaign to have an area declared a national monument — rather than a national wilderness area, which would close it to mountain biking.

Posted in North America
Posted July 7, 2015

PITTSBURGH, Pa. (BRAIN) — Adam Newman has been appointed editor-in-chief at Bicycle Times magazine as its previous editor, Gary Boulanger, departs for a job in the motorcycle industry.

Posted in North America Tagged People / Media/Publishing
Posted July 7, 2015

LONGMONT, Colo. (BRAIN) — Spectator tickets went on sale Monday for the Clif Bar CrossVegas cyclocross race, which will be held Wednesday, Sept. 16, in Las Vegas during the Interbike show. Race registration opens Aug. 4.

Tickets for the race are $15 for adults. Children under age 12 are fee.

Posted in North America Tagged Competition / Interbike
Posted July 6, 2015
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes has hired Patrick Leslie as factory sales rep covering eastern Pennsylvania, New Jersey, Delaware and the Baltimore area.
Posted in North America Tagged People / Sales Reps
Posted July 6, 2015

VANCOUVER, Wash. (BRAIN) — The Gravity Cartel, the U.S. office for Taiwan component maker Spank Industries and Switzerland’s iXS protective gear, has hired industry veteran Mike Novak in its sales department.

Posted in North America Tagged Sales Reps
Posted July 6, 2015
Scot Breithaupt. Copyright: Creative Commons.

INDIO, Calif. (BRAIN) — Scot Breithaupt, an early BMX champion and founder of the SE Racing bike brand, was found dead Saturday in a tent in Indio. Local officials identified the body Sunday.

Posted in North America Tagged People
Posted July 6, 2015

SACRAMENTO, Calif. (BRAIN)—Former Yakima executive Chris Chadwick is stepping back into the bicycle business to run ParkaBike, a manufacturer of commercial bike racks, bike lockers, bike shelters and racks for skateboards and snowboards.

Posted in North America
Posted July 2, 2015

EAGLE, Colo. (BRAIN) — Logan VonBokel is joining the PR and media communications firm Uncommon Communications as a senior account manager. VonBokel was previously a tech reporter for Velo magazine.

Posted in North America
Posted July 2, 2015

NEW YORK (BRAIN) — The VH1 cable network is trying to line up 150 sets of twins to ride tandem bikes for a promotion to be shown live on Good Morning America on July 15. Organizers hope to break a Guinness world record for the largest parade of tandem bikes.

Posted in North America
Posted July 2, 2015
MORGAN HILL, Calif. (BRAIN) — Kali Protectives has hired Scott Christenson as California territory manager, filling the position left open by Steve Hays, after his transition to a product and procurement role this spring.
Posted in North America Tagged People / Sales Reps
Posted July 2, 2015
Rack company is buying a $20.1 million building on 13 acres.
Yakima is buying the West End Building for $20.1 million.

BEAVERTON, Ore. (BRAIN) — Yakima Products plans to move from its current leased space here to a new, much larger building it is buying in nearby Lake Oswego.

Posted in North America

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