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North America

Posted June 16, 2016

WHITE RIVER JUNCTION, Vt. (BRAIN) — Ibex Outdoor Clothing has hired Scott Parr to lead its sales team as vice president effective immediately.

Posted in North America Tagged People
Posted June 16, 2016
Company is surveying retailers about their needs and wants.
Chris Chance with a new Yo Eddy.

ASHLAND, Ore. (BRAIN) — Fat Chance Bicycles, which returned from a long dormancy at the 2014 Interbike show, is now looking to build a small IBD dealer base alongside its consumer direct sales program.

Posted in North America
Posted June 16, 2016

MANCHESTER, N.H. (BRAIN) — Parts and accessories brand Serfas is the latest to join The Bike Cooperative's growing network of supplier partners. Effective immediately, members of the retail co-op will earn rebates on their purchases of all Serfas-branded products.

Posted in North America
Posted June 15, 2016

MADISON, Wis. (BRAIN) — John Burke, president of Trek Bicycles, has authored a new book, “12 Simple Solutions to Save America,” which becomes available this week on Amazon and Barnes & Noble. It’s the second book by Burke, who released his first book on his father’s life in 2012.

Posted in North America
Posted June 15, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN)  — Interbike has signed up the Trombone Shorty & Orleans Avenue band to headline the Fall CycloFest festival at the U.S. National Whitewater Center, in Charlotte, North Carolina.

Posted in North America Tagged Events / Interbike
Posted June 13, 2016

MADONE, Italy (BRAIN) — Vittoria Industries has invested in Zehus, a Milan, Italy-based start up that makes the BIKE+, a rear hub that contains a motor and all associated electronics and battery to power a bike. The product creates a hybrid-type vehicle as it regenerates energy from riding to charge the battery.

Posted in North America Tagged Electric bike
Posted June 13, 2016

PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply is now distributing the Maxima Racing Oils BIKE line of chain lubricants, cleaning products, brake fluid, suspension oils and detailer.

Posted in North America
Posted June 13, 2016

OLNEY, Ill. (BRAIN) — Magura USA has hired Aaron Bilsing for Magura and Bosch sales and technical support for the East Coast.

Posted in North America Tagged People
Posted June 13, 2016

ST. PAUL, Minn. (BRAIN) — Park Tool has added Mathew Wiest and Riley Thiesfeld to its engineering team.

The company said the new hires will contribute to designing the 20-30 new products Park Tool launches each year.

Posted in North America Tagged People
Posted June 13, 2016
Osborn (left) and Jasch.

DENVER (BRAIN) — Gates Corporation has added two new positions on its engineering team.

Posted in North America Tagged People
Posted June 9, 2016

FOXBOROUGH, Mass. (BRAIN) — Todson has introduced a dealer-direct program, effective June 1, that employs independent agents throughout the U.S. to represent all of Todson’s brands — Topeak, OnGuard, Elite, MET and Velox.

Posted in North America
Posted June 9, 2016

ALISO VIEJO, Calif. (BRAIN) — Highway Two has hired two new sales agencies for the Pacific Northwest and Southwest.

Posted in North America Tagged Distributor news
Posted June 9, 2016

SAINT AUGUSTIN-DES DESMAURES, Quebec (BRAIN) — Louis Garneau Sports is launching a new program that will share revenue from online sales and custom clothing sales with committed Garneau dealers in the same sales territory. 

Posted in North America
Posted June 8, 2016

WESTLAKE VILLAGE, Calif. (BRAIN) — Reflecting the shifting product mix over PressCamp Winter’s three editions so far, owner ECRM has rebranded the event Bike PressCamp Road.

Posted in North America Tagged Media/Publishing / PressCamp
Posted June 8, 2016

OLNEY, Ill. (BRAIN) — Rob Aguero has joined Magura USA as brand manager for Lightweight. Magura USA is the exclusive distributor of Lightweight wheels and frames in North America.

Posted in North America Tagged People
Posted June 8, 2016

AUBURN, Wash. (BRAIN) — Ortlieb USA has updated its website, adding a “more robust” B2B portal and SmartEtailing’s Buy Local Now function for connecting consumers to shops selling the brand’s waterproof bicycle bags and accessories.

Posted in North America
Posted June 6, 2016

WATERLOO, Wis. (BRAIN) — Trek has launched a scholarship-based program to sponsor women technicians to attend the School of Certified Service at the company’s Waterloo headquarters.

Posted in North America
Posted June 6, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike announced Monday that it will offer a new Marketplace opportunity at this year’s OutDoor Demo (ODD) designed to encourage on-site sales of new products and closeouts to retailers and their staffs.

Posted in North America Tagged Events / Tradeshows and conferences / Interbike
Posted June 6, 2016

LEXINGTON, South Carolina (BRAIN) — Hawley has signed on as Blackburn’s exclusive distributor for bike products in the U.S., complementing the accessories brand’s existing direct business.

Posted in North America Tagged Distributor news
Posted June 6, 2016
Paul Lew (left) and Edco owner and CEO Rob van Hoek

PHOENIX (BRAIN) — Edco Engineering BV has announced that carbon innovator Paul Lew will join the Swiss component company as a partner. Lew will expand and build Edco’s line of cycling components, including its carbon and alloy wheels. He will work alongside CEO and owner Rob van Hoek, who purchased the company in 2007.

Posted in North America Tagged People

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