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North America

Posted February 20, 2014
Alchemy's new POP display.

DENVER, Colo. (BRAIN) — Alchemy Bicycle Company is consulting with industry veteran Ben Serotta as it develops new retailer strategies. The company said it is developing a plan to help retailers increase profit margins, manage inventory and lower financial risk.

Posted in North America
Posted February 20, 2014

SALT LAKE CITY (BRAIN) — Scott Sports is sponsoring US Military Endurance Sports, a non-profit organization that supports recreational and competitive endurance athletic activities for current and Veteran members of the United States military.

Posted in North America
Posted February 20, 2014

PROVIDENCE, R.I. (BRAIN) — Expo space is now being sold for the 2014 Providence Cyclo-cross Festival. The Oct. 3-5 event includes Category 1 UCI racing the New England Builder's Ball, the Gran Fondo New England and more. The event is held at Providence's hostoric Roger Williams Park.

Posted in North America Tagged Competition / Consumer Expos and Rides
Posted February 19, 2014
CFO to step down within next year.

OLATHE, Kan. (BRAIN) — Shares of Garmin Ltd. soared to a five-year high Wednesday after the company reported that fourth-quarter earnings rose 27 percent on record sales in its outdoor, fitness, aviation and marine segments.

Posted in North America Tagged Earnings/Financial Reports
Posted February 19, 2014
The Amer Sports brand adds a North American marketing director, Canadian subsidiary and Southern California facility.

HAVERHILL, Mass. (BRAIN) — Mavic, Inc. is looking to improve North American sales and service with a new marketing director, Canadian dealer direct subsidiary and a new marketing and race-support facility in Southern California. 

Posted in North America
Posted February 18, 2014

OAKLAND, Calif. (BRAIN) — Momentum Sports Group, the owner and operator of the UnitedHealthcare Pro Cycling Team, has hired Jasen Thorpe and Thorpe Marketing to manage and execute all public and media relations for the team this year.

Posted in North America Tagged People
Posted February 18, 2014

COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon, the national governing body for triathlon, recently announced that Chuck Menke was promoted to chief marketing officer. Menke was hired in February 2010 as director of marketing and communications. 

Posted in North America Tagged People / Competition
Posted February 18, 2014

ESCONDIDO, Calif. (BRAIN) — Two-time Ironman world champion Scott Tinley and former triathlon journalist Mike Plant have announced the launch of trihistory.com.

Posted in North America Tagged People / Web/Internet / Media/Publishing
Posted February 18, 2014

MISSOULA, Mont. (BRAIN) — Industry PR pro and journalist Alex Strickland is joining the Adventure Cycling Association as assistant publications director, a new position at the organization.

Posted in North America Tagged People
Posted February 18, 2014

NEWPORT, Vt. (BRAIN) — Gilles Lalondes has returned to Louis Garneau USA as a sales representative for the New England territory.

Posted in North America
Posted February 18, 2014

CHARLOTTE, N.C. (BRAIN) – Patrick Brady, the publisher of RedKitePrayer.com, will be the chief judge at the North American Handmade Bicycle Show, which opens here on March 14.

Posted in North America Tagged People
Posted February 18, 2014

WATERLOO, Wisc. (BRAIN) — Trek opened up registration Feb. 1 for its series of women's mountain bike skills camps and quickly was overwhelmed with the response, the company said.

Posted in North America
Posted February 17, 2014

SAN RAFAEL, Calif. (BRAIN) — Trips for Kids' 16th annual "Meet the Mountain Bike Pioneers Bash," held last weekend, raised $1,400 for Trips for Kids and the NorCal High School Cycling League.

Posted in North America Tagged Advocacy/Non-profits
Posted February 14, 2014

MORGAN HILL, Calif (BRAIN) — Close to 135,000 people have viewed Donny Perry's slide presentation  comparing bike mechanics' annual salary to what an average high school dropout makes in a year (spoiler alert): According to one source, the bik

Posted in North America
Posted February 14, 2014

LAGUNA HILLS, Calif. (BRAIN) — Bicycle Retailer and Industry News is looking for new product information and news to include in its annual Sea Otter Festival & Gear Guide that will be handed out at the four-day festival in April and distributed to retailers and BRAIN’s subscriber base before the event.

Posted in North America Tagged Media/Publishing / Events / Sea Otter Classic / IBD Summit
Posted February 14, 2014

WILMINGTON, Del. (BRAIN) — Blue Bicycles has been named the "official bike" of the Eleonore Rocks Ambassador Team.

Posted in North America
Posted February 14, 2014

PHILADELPHIA (BRAIN) — Fuji Bikes and Breezer Bikes are accepting applications from dealers who would like to host an event on the brand's 6-month U.S. demo tour. The demo events are intended to provide dealers and consumers an opportunity to test the brands' latest products and technology.

Posted in North America
Posted February 13, 2014

JACKSON, Wyo. (BRAIN) — PR firm Verde Brand Communications has created an action sports and lifestyle division, which is being led by Verde's Keith Cozzens.

Posted in North America Tagged People
Posted February 13, 2014
Company to be renamed BRG Sports

VAN NUYS, Calif. (BRAIN) — Easton-Bell Sports, Inc. has agreed to sell its Easton baseball and softball business to Bauer Sports for $330 million, the company announced Thursday. It also said it is close to selling its Easton hockey business to "a third party."

Posted in North America Tagged Mergers/Acquisitions
Posted February 13, 2014

MONTREAL (BRAIN) — Assos has hired Beth Leibo as its central territory manager, the company announced this week. Leibo will manage sales and retailer support in 14 states in the middle of the U.S., from the Dakotas south to Louisiana.

Posted in North America Tagged People

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