ANAHEIM, Calif. (BRAIN) — Box Components has agreed to be the Official Bike Plate Supplier of the UCI BMX World Championships and UCI World Cups over the next three years, and will be the sole bike plate supplier for the Olympic Games in Rio de Janeiro, Brazil.
Editor’s note: This clarifies a story previously posted on July 11.
COON VALLEY, Wis. (BRAIN) — Borah Teamwear has joined forces with The Bike Cooperative. Borah is the co-op's first apparel brand that produces its entire product line in the United States.
KINGSTON, Mass. (BRAIN) — Bern Unlimited, Inc. has promoted Jeff Cavicchi from national sales manager to director of global operations. Cavicchi, an industry veteran, joined Bern about a year ago.
With Cavicchi's promotion, Bern has hired Ronnie Tambourine as its new national sales manager.
THOMPSON, Conn. (BRAIN) — This fall's KMC Cyclo-cross Festival will leave Roger Williams Park in Providence, Rhode Island, for the first time. This year's festival, the eighth annual, will be held at Thompson Speedway Motorsports Park in Connecticut, Sept. 30-Oct. 2.
INDIANAPOLIS (BRAIN) — SRAM is reducing its U.S. distributor count from nine to five, cutting off BTI, KHS, Cyclone and SBA.
SCOTTSDALE, Ariz. (BRAIN) — EDCO USA has acquired the Faster cycling performance center, which includes a low-speed wind tunnel and bike fit studio.
BERKELEY, Calif. (BRAIN) — GU Energy Labs hires four new staff members in recent months. The new hires are Gina Lopez, a demand planne; Amanda Basham, Colorado field representative; Danielle White, New England sales representative; and John Palabrica, Pacific Northwest sales representative.
HUNTINGTON BEACH, Calif. (BRAIN) — Anomaly Action Sports, parent company of the Shred Optics and Slytech Protection brands, has restructured its management team.
SAINT-GEORGES, Quebec (BRAIN) — Procycle Group, the owner of the Rocky Mountain, Miele and eVo brands, has restructured its commercial department, appointing M. Patrick Ménard as Chief Commercial Officer, and Marie-Joël Bossé as Commercial Coordinator.
COVINGTON, Ga. (BRAIN) — Hwa Fong Rubber Industrial Co. Ltd., the parent company of Duro Tire & Wheel, has appointed Katrina Huang to president of its North American subsidiary and Luke Musselman as director of business development, with a focus on the global bicycle market.
SANTA CRUZ, Calif. (BRAIN) — Industry veteran Jon Forsberg has joined Ibis Cycles as COO. Forsberg, most recently of Specialized, has more than 23 years of experience in the bicycle industry, including stints with Santa Cruz Bicycles and Bontrager Cycles.
ST. CHARLES, Ill. (BRAIN) — Aventuron, an Illinois-based distributor, will now handle sales of Orange Bikes as the U.K. brand returns to the North American market.
CAPITOLA, Calif. (BRAIN) — Velocity Commuting Solutions is selling Stromer and A2B e-bikes to corporate employees through mobile showrooms, employee test ride programs and fleet sales to corporations. The company also is offering to match employer purchase incentives up to $200 per bike.
NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has hired industry veteran Alan Rowland as its Northern California sales representative.
MANCHESTER, N.H. (BRAIN) — Tifosi Optics has joined The Bike Cooperative as the newest supplier partner of the retailer co-op. Effective immediately, members of The Bike Cooperative will earn rebates on their purchases of all Tifosi-branded eyewear, parts and accessories.
FORT COLLINS, Colo. (BRAIN) — Niner Bikes has hired Linda Travis as inside sales manager along with Scott Sherman as the company's newest independent rep for the Midwest
Travis joins Niner from Sierra Trading Post, where she handled website planning.
SAN CARLOS, Calif. (BRAIN) — Shane Armando will take over as U.S. sales manager for Ritchey Design, effective Thursday.
LEXINGTON, S.C. (BRAIN) — Hawley will soon start distributing Mavic products in the U.S. The brand will also continue dealer-direct sales. Amer Sports, the owner of Mavic and Enve, also announced a new joint sales structure on Friday.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is revamping its Fit Symposium, which will be held for the second time this year, during the Interbike expo in Las Vegas. This year's edition will be curated with Medicine of Cycling, a group that organizes an annual academic conference in Colorado Springs.