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North America

Posted June 3, 2016
Former Vista Outdoor, BRG Sports and Nike exec starts at the power meter company in August.

BOULDER, Colo. (BRAIN) — Stages Cycling has hired Bernie Doering from Vista Outdoor. Doering will head marketing and sales for Stages Cycling's outdoor business, a new position for the company, which sells power meter cranks for bikes as well as stationary bikes for the fitness club market.

Posted in North America
Posted June 3, 2016

BERKELEY, Calif. (BRAIN) — GU Energy Labs has appointed Verde Brand Communications as its public relations agency of record. 

Posted in North America
Posted June 3, 2016

SUN VALLEY, Idaho (BRAIN) — Club Ride Apparel has restructured its sales force, switching from independent to factory reps in many areas of the country. 

Posted in North America
Posted June 2, 2016
New hires join with experience from BRG Sports, Gap, Coach, and Nike.

SAN FRANCISCO  (BRAIN) — Timbuk2 has made four key executive appointments, saying the new hires signal "a new era in leadership" at the company. The new hires include Azul Couzens who was most recently the director of marketing at BRG Sports. Couzens is joining Timbuk2 as head of marketing.

Posted in North America Tagged People
Posted June 1, 2016
Ken Meidell

Meidell has more than 15 years experience in executive roles at Outdoor Research and Cascade Designs, and previous positions in technology and consulting.

Posted in North America
Posted June 1, 2016

Jordahl has been with Framed a year and a half. His duties have included managing Framed’s retail shop in St. Paul and working in sourcing and as a rep coordinator for the brand.

Posted in North America Tagged People
Posted June 1, 2016

LAKE OSWEGO, Ore. (BRAIN) — Yakima Products, Inc. has brought on two new sales representation teams to its U.S. sales force.

Posted in North America Tagged Sales Reps
Posted June 1, 2016

BERKELY, Calif. (BRAIN) — The National Interscholastic Cycling Association has two new board members, Dan Brooks from Georgia and Susan Helm-Murtagh from North Carolina.

Posted in North America
Posted May 31, 2016

WILTON, Conn. (BRAIN) — Cycling Sports Group has named Kelly Dredge senior experiential and retail marketing manager for North America.

Posted in North America Tagged People
Posted May 31, 2016

NORTH VANCOUVER, British Columbia (BRAIN) — Knolly Bikes has hired Paul Nash, who started as the brand's general manager on May 2. The company said Nash's hire was part of its next step in streamlining operations and increasing the brand's market penetration globally.

Posted in North America Tagged People
Posted May 27, 2016

LEXINGTON, S.C. and LEVIS, Quebec (BRAIN) — Hawley-Lambert has hired Pat McGinnis as its vice president of commercial. McGinnis comes to Hawley-Lambert from FreeMotion Fitness, and Raleigh America previously.

Posted in North America Tagged People
Posted May 27, 2016

ST. CHARLES, Ill. (BRAIN) — Sigma Sport USA recently moved. The company's lease was up and it found a building in a better location, closer to employees' homes, downtown St. Charles, bike and run trails and UPS, FedEx and USPS drop-off locations.

Posted in North America
Posted May 27, 2016

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corporation and Outdoor Gear Canada have reached a multi-year distribution agreement making OGC Marzocchi's exclusive distributor for Canada.

Posted in North America
Posted May 26, 2016
Company will provide neutral support at nationals and wheels to USA Cycling track team.

OGDEN, Utah (BRAIN) — Mavic has announced an agreement with USA Cycling that will extend through the 2016 Olympic Games in Rio.

Posted in North America Tagged Racing & Sponsorship
Posted May 26, 2016

MINNEAPOLIS (BRAIN) — Advocate Cycles is adding sales reps throughout the U.S.  The Pacific Northwest/Northern California region is now being represented by Cedar Kyes. The Northeast will be represented by John Blye, and the Midwest region will be represented by InGear Representation.

Posted in North America
Posted May 25, 2016
Investment firm provides capital for expansion.
The Canyon headquarters in Koblenz, Germany.

KOBLENZ, Germany (BRAIN) — German consumer-direct bike brand Canyon said it has partnered with TSG Consumer Partners to expand into the U.S. market. TSG, an investment firm with offices in San Francisco and New York, gains a minority stake in Canyon and will provide the additional capital needed to set up U.S.

Posted in North America Tagged Omnichannel & Consumer Direct Sales / Web/Internet
Posted May 25, 2016

MADRID (BRAIN) — Spanish trainer maker Bkool is working with organizers of New Hampshire's legendary Mt. Washington Hillclimb bike race to create a virtual race up the highest peak in the Northeast.

Posted in North America
Posted May 25, 2016

LEXINGTON, S.C. (BRAIN) — Hawley has added Chromag components to its portfolio of products. Hawley is distributing Chromag's wide range of mountain bike components including bars, stems, saddles, grips, pedals, seat clamps/QR seat clamps and chainrings.

Posted in North America
Posted May 25, 2016

GRAND RAPIDS, Mich. (BRAIN) — Recumbent tricycle manufacturer TerraTrike has launched a new website to help trike owners connect with other riders in their local communities.

Posted in North America Tagged Web/Internet
Posted May 25, 2016

SAN MATEO, Calif. (BRAIN) — GoPro and Red Bull are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation.

Posted in North America

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