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North America

Posted May 23, 2014

NORTHVALE, N.J. (BRAIN) — Jamis Bicycles is offering bicycles, financial support, a demo program and support from its professional athletes to the National Interscholastic Cycling Association (NICA) as a platinum-level sponsor of its New York League.

Posted in North America Tagged Advocacy/Non-profits
Posted May 23, 2014

ST.-LAURENT, Quebec (BRAIN) — Outdoor Gear Canada (OGC) will launch a new BMX-specific division focusing on industry brands including WeThePeople, Éclat, Fiend, Federal, Fuse, Merritt, Radio, Salt and Salt Plus.

Posted in North America
Posted May 23, 2014
Unrestricted entrance should draw in larger audience.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is making it easier for the public to attend the show, hoping to draw in larger numbers this September. The show will open to consumers on the final day, Sept. 12. Presented as Customer Appreciation Day, organizers will allow the general public to enter the hall. Cost per entry is $20.

Posted in North America Tagged Events / Tradeshows and conferences / Interbike
Posted May 22, 2014

FOXBOROUGH, Mass. (BRAIN) — OnGuard will be featured on National Geographic Channel's hit new series, “Showdown of the Unbeatables,” airing Friday at 10 p.m Eastern time.

Posted in North America
Posted May 21, 2014

LEXINGTON, S.C. (BRAIN)  — Hawley has hired four new sales reps in territories across the U.S. Matthew McClendon takes on the region of East Ohio, West Pennsylvania and Michigan.

Posted in North America Tagged People
Posted May 21, 2014

LAKE FOREST, Calif. (BRAIN) — Distributor Torcano Industries has hired two new outside reps for Southern California — Dennis Barrett and Sean Kneale of Evolution Sports Marketing.

Barrett will cover Santa Barbara and Los Angeles counties, while Kneale will cover Orange, Riverside and San Diego counties.

Posted in North America Tagged People
Posted May 21, 2014

KETCHUM, Idaho (BRAIN) — Smith Optics has announced several new hires and staff promotions as the summer season approaches.

Posted in North America Tagged People
Posted May 21, 2014

COLUMBUS, Ohio (BRAIN) — Adam Eldridge, the framebuilder behind custom steel road and cyclocross label Stanridge Speed Cycles, has launched a new U.S.-built stock bike line under the Wraith Fabrication brand.

Posted in North America
Posted May 20, 2014
Steve Meineke departs to lead Keen.
L to R: Meineke, Mike Simmons from Bicycle Warehouse, and Speyer.

KENT, Wash. (BRAIN) — Chris Speyer, currently serving as COO of Accell North America (ANA), has been promoted to CEO, effective immediately.

Posted in North America Tagged People
Posted May 20, 2014

LOS ANGELES (BRAIN) — Industry veteran Jackson Lynch has joined Pure Fix Cycles in the newly created position of director of marketing and brand strategy.

Posted in North America Tagged People
Posted May 20, 2014

SAN MATEO, Calif. (BRAIN) — Action camera giant GoPro Inc. filed an S-1 form with the Securities and Exchange Commission on Monday, providing a financial picture of its operations as it prepares to go public. In its filing, GoPro said it hopes to raise $100 million with its public offering.

Posted in North America
Posted May 20, 2014
Maja Włoszczowska (left) and Jolanda Neff of the Liv Pro XC Women’s Team show off the new Liv logo with their 2014 racing kits.

NEWBURY PARK, Calif. (BRAIN) — Giant is rebranding its dedicated women’s line, formerly known as Liv/Giant. Starting with model year 2015, Giant’s women’s-specific line of bikes, apparel and gear will be simply Liv. The company sent a letter to U.S. dealers Friday announcing the change.

Posted in North America
Posted May 20, 2014

SALT LAKE CITY (BRAIN) — BRAIN's second Dealer Tour of 2014 gets underway Tuesday as BRAIN editors, sponsors and guests set out on bikes to visit shops around Utah's capital.

Posted in North America Tagged BRAIN Dealer Tour
Posted May 19, 2014

BOULDER, Colo. (BRAIN) — The third and final winner of the Bell Built grant program for 2014 is the Richmond Regional Ride Center in Richmond, Virginia. The project accumulated 13,896 votes over the last two weeks on Bell’s Facebook page.

Posted in North America Tagged Advocacy/Non-profits
Posted May 19, 2014

BOULDER, Colo. (BRAIN) — Tim Johnson's Ride on Chicago (formerly Tim Johnson's Ride on Washington) is preparing for the annual five-day bike tour benefiting PeopleForBikes.

Johnson, a pro cyclocross racer, and 24 other riders will get underway May 29 in Kansas City, finishing in Chicago June 2.

Posted in North America Tagged Advocacy/Non-profits
Posted May 16, 2014
Detroit Bikes' new B-Type frame

DETROIT, Mich. (BRAIN) — In order to offer a better fit for smaller riders, American bike manufacturer Detroit Bikes has announced it will begin production on a new frame style, the B-Type, early next week.

Posted in North America Tagged Company Profile
Posted May 16, 2014

HELENA, Mont. (BRAIN) — The Montana Bicycle Guild of Helena has announced the inaugural run of the Montana Enduro Series. The series is an outgrowth of Montana’s original enduro race, the popular Helenduro series, held every year since 2009.

Posted in North America Tagged Competition / Events
Posted May 16, 2014

PROVO, Utah (BRAIN) — Action camera brand Contour, which returned to the market with a new owner earlier this year, has signed pro freerider Cam Zink to use and endorse its cameras.

Posted in North America
Posted May 16, 2014

KETCHUM, Idaho (BRAIN) — Club Ride Apparel is now sponsoring the Optum Pro Cycling p/b Kelly Benefit Strategies road cycling team, which is competing in the Tour of California this week.

Posted in North America
Posted May 15, 2014

CHARLOTTE, N.C. (BRAIN) — Gita Sporting Goods has announced that it has hired The Weller Group to represent its products in New England. Gita sells products from Giordana, Pinarello, Pegoretti, DMT, Campagnolo, MOst and Gommitalia.

Posted in North America

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