CHARLESTON, S.C. (BRAIN) — New World Consumer Products LLC, a maker of nutritional products and supplements, has brought aboard world champion cyclist Mike King as a brand ambassador for the company’s flagship product, XRCEL sports performance fuel.
WASHINGTON (BRAIN) — Cane Creek Cycling Components is working with the U.S. Consumer Product Safety Commission to recall about 5,000 DBinline rear shocks sold in the U.S. because the shocks are marked with graphics that incorrectly identify the adjustment directions for high-speed rebound damping.
SAN FRANCISCO — Strava, an app popular with the cycling community, has raised $18.5 million in new money to pay for future growth and expansion, reports Re/Code Daily, a website that covers the digital technology market.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike’s IBD Summit returns for its fourth edition in 2015 with a new Arizona locale, revamped agenda and a winter calendar date conceived to be more convenient for retailers than the event’s traditional April timing around “Monterey Week” and the Bicycle Leadership Conference and Sea Otter Classic in Northern California.
LOUISVILLE, Ky. (BRAIN) — For its 2015 edition in March, the North American Handmade Bicycle Show will introduce a new category, the Artisan Award, and a cyclocross race pitting framebuilders against one another.
CHICAGO (BRAIN) — SRAM has brought aboard advocacy and event marketing veteran Ethan Spotts as the company’s new road brand communication manager.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Bicycle Retailer and Industry News will host the second annual Turkey Pedal industry ride and food drive on Saturday, Nov. 15.
VANCOUVER, British Columbia (BRAIN) — Milwaukee-area retailer Chris Kegel, Specialized Donny Perry and e-bike expert Ed Benjamin are among the speakers at the first Leadership Summit held by the Canadian Independent Bicycle Retailers' Association.
PARK CITY, Utah (BRAIN) — POC is moving its North American office from Aspen, Colorado, to Park City, Utah, in early November.
FRYEBURG, Maine (BRAIN) — Downeast Bicycle, Hans Johnsen, and Wilson Bicycle Sales are now distributing Framed Fat Bikes in the United States.
Minnesota-based Framed Bikes makes complete bikes retailing for $739 and up.
VAULX-MILIEUX, ISERE, France (BRAIN) — Roland Cattin, the charismatic founder and CEO of Time Sport International, died Sunday at his home near Paris of an apparent heart attack.
BOULDER, Colo. (BRAIN) — The Outdoor Industry Association board of directors has chosen Steve Barker to be interim executive director while the organization begins a search for a permanent executive director, following the resignation of Frank Hugelmeyer last month.
SCOTTS VALLEY, Calif. (BRAIN) — BRG added a Buy Local Now button to the Giro, Blackburn and Bell websites during Interbike last month. The program coordinated by SmartEtailing sends online shoppers to the brands' nearby retailers.
SUWANEE, Ga. (BRAIN) — Maxxis has implemented a minimum advertised price policy for all of its bicycle products.
The policy will go into effect Nov. 1 and applies to all forms of media advertising, including TV, radio, magazine, catalog, direct mail and online sales.
FORT COLLINS, Colo. (BRAIN) — A mystery for years, for some this tool represents the industry's heyday.
KETCHUM, Idaho (BRAIN) — Smith Optics is moving its product design operations from the brand's longtime home in Ketchum, Idaho, to a new design center in Portland, Oregon.
CORTEZ, Colo. (BRAIN) — Osprey Packs, Inc., is making four cash grants through IMBA's "Let's Build Trails" program to support the growth of recreational mountain biking in the United States.
BLOOMINGTON, Minn. (BRAIN) — QBP has plans to open a second western warehouse to service California, Arizona, Nevada, Washington and Oregon.
DURHAM, N.C. (BRAIN) — Implus Corp., known for its athletic products including Sof Sole, Yaktrax and Sneaker Balls, has acquired Trigger Point Performance.
Trigger Point makes a line of self-care products for athletes, including Grid foam rollers. A purchase price was not released.