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North America

SCOTTSDALE, Ariz. (BRAIN) — EDCO USA has acquired the Faster cycling performance center, which includes a low-speed wind tunnel and bike fit studio.

Tagged Mergers & Acquisitions

BERKELEY, Calif. (BRAIN) — GU Energy Labs hires four new staff members in recent months. The new hires are Gina Lopez, a demand planne; Amanda Basham, Colorado field representative; Danielle White, New England sales representative; and John Palabrica, Pacific Northwest sales representative.

Tagged People / Sales Reps

HUNTINGTON BEACH, Calif. (BRAIN) — Anomaly Action Sports, parent company of the Shred Optics and Slytech Protection brands, has restructured its management team.

SAINT-GEORGES, Quebec (BRAIN) — Procycle Group, the owner of the Rocky Mountain, Miele and eVo brands, has restructured its commercial department, appointing M. Patrick Ménard as Chief Commercial Officer, and Marie-Joël Bossé as Commercial Coordinator.

COVINGTON, Ga. (BRAIN) — Hwa Fong Rubber Industrial Co. Ltd., the parent company of Duro Tire & Wheel, has appointed Katrina Huang to president of its North American subsidiary and Luke Musselman as director of business development, with a focus on the global bicycle market.

Tagged People

SANTA CRUZ, Calif. (BRAIN) — Industry veteran Jon Forsberg has joined Ibis Cycles as COO. Forsberg, most recently of Specialized, has more than 23 years of experience in the bicycle industry, including stints with Santa Cruz Bicycles and Bontrager Cycles.

ST. CHARLES, Ill. (BRAIN) — Aventuron, an Illinois-based distributor, will now handle sales of Orange Bikes as the U.K. brand returns to the North American market. 

CAPITOLA, Calif. (BRAIN) — Velocity Commuting Solutions is selling Stromer and A2B e-bikes to corporate employees through mobile showrooms, employee test ride programs and fleet sales to corporations. The company also is offering to match employer purchase incentives up to $200 per bike.

Tagged Electric bike

NOVATO, Calif. (BRAIN) — Marin Mountain Bikes Inc. has hired industry veteran Alan Rowland as its Northern California sales representative.

Tagged Sales Reps

MANCHESTER, N.H. (BRAIN) — Tifosi Optics has joined The Bike Cooperative as the newest supplier partner of the retailer co-op. Effective immediately, members of The Bike Cooperative will earn rebates on their purchases of all Tifosi-branded eyewear, parts and accessories.

Linda Travis

FORT COLLINS, Colo. (BRAIN) — Niner Bikes has hired Linda Travis as inside sales manager along with Scott Sherman as the company's newest independent rep for the Midwest 

Travis joins Niner from Sierra Trading Post, where she handled website planning.

Tagged People / Sales Reps

SAN CARLOS, Calif. (BRAIN) — Shane Armando will take over as U.S. sales manager for Ritchey Design, effective Thursday.

Tagged People
UPDATED

LEXINGTON, S.C. (BRAIN) — Hawley will soon start distributing Mavic products in the U.S. The brand will also continue dealer-direct sales. Amer Sports, the owner of Mavic and Enve, also announced a new joint sales structure on Friday.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is revamping its Fit Symposium, which will be held for the second time this year, during the Interbike expo in Las Vegas. This year's edition will be curated with Medicine of Cycling, a group that organizes an annual academic conference in Colorado Springs. 

Tagged Interbike
This year, Over the Hump moved to a new venue just up the hill from its former spot.

SAN CLEMENTE, Calif. (BRAIN) — For the past three years, Matt Wenger and John Russell, who direct the popular midweek Over the Hump race series in Southern California, have thought about hosting a ‘non-number plate’ event in Orange County. 

GOLDEN, Colo. (BRAIN) — Yeti Cycles has expanded its sales and purchasing departments with the hire of Nat Campbell as national sales manager, Amanda Bell as international sales coordinator, and Kristin Glovac, as purchasing coordinator.

Tagged People

BOULDER, Colo. (BRAIN) — PeopleForBikes has announced a program designed to significantly increase cycling in areas of 10 American cities over the next three years.

Tagged Advocacy/Non-profits / Green Lane Project

PORTLAND, Ore. (BRAIN) — Showers Pass has hired Jeremy Rider as its new national sales manager in June. Rider has had a long career in the outdoor industry, most recently as the national sales manager at Zoic.

Tagged People
Campagnolo USA partners with Masi on events.

CARLSBAD, Calif. (BRAIN) — To celebrate its 90th anniversary, Masi is hosting a series of events here over the weekend of July 30-31. The events are co-sponsored by Campagnolo USA.

BOULDER, Colo. (BRAIN) — The Bicycle Product Suppliers Association plans to launch a program to help new bike buyers "have more fun and ride safer on their new bikes."

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