CARLSBAD, Calif. (BRAIN) — Lift Creative Studios has added Pioneer Cycle Sports to its expanding list of cycling industry clients. Pioneer Cycle Sports is a division of Pioneer Electronics (USA) Inc. and entered the bike market in 2013 when it introduced its first power meter.
TAMPA, Fla. (BRAIN) — A former Giant dealer, in a dispute that centered on Giant Bicycle Inc. opening up a nearby competitor, has won a multimillion-dollar jury award after a two-year-long lawsuit. But Giant’s attorney, Sheldon Warren, said Wednesday that the company plans to appeal the decision.
HELSINKI (BRAIN) — Amer Sports, the owner of Mavic, is expanding in the indoor cycling market with a line of Spinner bikes being offered by Amer's Precor brand.
BREMBATE, Italy (BRAIN) — 3T has appointed Karim Pine to spearhead a new dealer-direct sales initiative in North America. The Italian component and wheel brand said it will continue to sell through its existing North American distributors, VINA and QBP, alongside its dealer-direct effort.
LONDON (BRAIN) — Zwift has launched a virtual UCI Road World Championships course, allowing top riders and anybody else to simulate riding on the course to be used for the World Championships being held in Richmond, Va., later this mon
RENO, Nev. (BRAIN) — Pro racer Teal Stetson-Lee is donning a race promotor's hat to help produce the first CrossReno event, planned for Sept. 19. The event will offer racers a preview of the 2018 USA Cycling Cyclo-cross National Championships, which will be held at the same venue.
OLNEY, Ill. (BRAIN) — Magura USA has reached a deal with Lightweight to distribute the German brand's high-end carbon wheels throughout North America starting Oct. 1.
VALLEJO, Calif. (BRAIN) — Wren Sports now has as second regional service center in the U.S. as the company begins work with Alex Nutt and MTB Tandems to provide warranty and service work on all Wren suspension products.
BROOKLYN, N.Y. (BRAIN) — Ben Woodbury has joined Champion System to further develop the company's growing sales team of regional and national accounts. Woodbury spent the last three years at Paceline Products where he was instrumental in managing large sponsorship relationships with pro teams.
MANHATTAN BEACH, Calif. (BRAIN) — Malakye.com is once again planning an industry recruiting and networking event at Interbike, called The Shmooz.
The fourth annual event is being held Thursday, Sept. 17 at the show, from 11 a.m. to 3 p.m.
WILTON, Conn. (BRAIN) — Dorel Sports has hired Nico Zimmerman as its general counsel. He will be responsible for overseeing all legal affairs of the global business and its range of brands, including Cannondale, Schwinn, GT, Mongoose, Caloi, Fabric and SUGOI.
VENTURA, Calif. (BRAIN) — Zeitbike has hired Andrew York as sales representative for the New York area.
FOREST CITY, Iowa (BRAIN) — Two iconic brands — Winnebego and Schwinn — are teaming up for a 10-week program called “Get Out and Go” to promote cycling and the fun of recreational vehicle travel.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Several of the stars of the 1979 film "Breaking Away" will reunite at the Interbike Awards Gala during the expo this month.
RENO, Nev. (BRAIN) — SwiftCarbon bikes are now being sold consumer direct in the U.S. via the company's website, swiftcarbonusa.com.
The company was founded by a South African, former pro cyclist Mark Blewett, and based in China.
BOULDER, Colo. (BRAIN) — Jerry Stritzke, the president and CEO of REI, will be the featured speaker at an event organized by the Outdoor Industries Women's Coalition at Interbike.
RALEIGH, N.C. (BRAIN) — Brave Products LLC, makers of Brave Soldier Performance Skincare products, has hired CFEprPlus to provide public relations, marketing and business consulting services. It's the second time the two companies have worked together.
OGDEN, Utah (BRAIN) — Mercury Wheels has hired Mike Byrd as wheel builder and customer support tech.
MILWAUKEE (BRAIN) — Milwaukee's Olympic Supply Company is now distributing Funkier's cold-weather clothing line.
HAYWARD, Calif. (BRAIN) — Bianchi USA has hired Monique Pua Mata as its factory rep for the SoCal/Central Coast region. Mata is well known as a professional mountain biker who also participates in road and triathlon.