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WILTON, Conn. (BRAIN) — Cycling Sports Group has revamped its national full-service demo program. The dealer and consumer program has been redesigned with new focus on sales and dealer support and training. The program consists of six demo trucks in the U.S..

MADISON, Wis. (BRAIN) – John Burke began with a history lesson. Opening the inaugural PlacesForBikes conference in his hometown Wednesday night, Burke, the president of Trek, recalled the phone call he received 20 years ago from former Rep. Jim Oberstar of Minnesota.

Tagged Advocacy/Non-profits

SALEM, Mass. (BRAIN) — Vittoria Industries North America has relocated its headquarters from Boston to Salem, Massachusetts. The company said its new location provides a home base for future expansion.

WATERLOO, Wis. (BRAIN) — This fall's Telenet UCI Cyclo-cross World Cup Waterloo will be the first World Cup to offer equal prize money to the men's and women's pro fields.

The race's host, Trek Bicycle, said it hopes the race sets a precedent.

MADISON, Wis. (BRAIN) —The PeopleForBikes Coalition board of directors held their biannual meeting here this week, where it approved eight new Community Grants for bike projects. 

Tagged Advocacy/Non-profits

MORGAN HILL, Calif. (BRAIN) — Mike Carr, the director of sales at Specialized, is leaving the company to take a new position with AthletiCamps, at Folsom, California-based training center.

Carr said he has been transitioning into the new position over the course of four months.

SALEM, Mass. (BRAIN) — Vittoria Industries North America has promoted Spencer Haugh to its North American marketing team where he will serve as marketing associate for the road.

EAST BURKE, Vt. (BRAIN) — The 20th annual New England Mountain Bike Association Festival (NEMBAfest), held June 16-18 at the Kingdom Trails in Vermont, saw registration jump 24 percent to bring in a record 7,100-plus riders over the festival’s three days, organizers said.

Tagged Consumer Expos and Rides

FARMINGTON, Utah (BRAIN) — Vista Outdoor, which owns several bike-related companies including Bell and Giro, has laid off 57 employees across its portfolio of more than 50 outdoor brands.

MINNEAPOLIS (BRAIN) — A court has issued a temporary restraining order barring two Minnesota men from using, selling, or transferring websites associated with the name Gregory LeMond and the LeMond and Grail trademarks.

The Ruckus staff.

PORTLAND, Ore. (BRAIN) — Ruckus Composites said it is experiencing a surge in business growth, leading to the hiring of two new, full-time employees and one summer intern. The company was founded in 2008 to repair carbon bikes. 

DURANGO, Colo. (BRAIN) — Tailwind Nutrition has been named a Colorado Company to Watch in 2017 by The Colorado Office of Economic Development and International Trade.

LINCOLNWOOD, Ill. (BRAIN) — BMW has joined the Electric Bike Expo as an exhibitor beginning with its Chicago-area event, which opened Friday and continues through Sunday. BMW will be on board for the other four stops on the 2017 Expo tour, which include Burnsville, Minnesota, in July; Portland, Oregon, in August; Miami in October and Philadelphia in November.

Tagged Electric bike / Consumer Expos and Rides
The new Pivot Les 27.5 hardtail.

PARK CITY, Utah (BRAIN) — Pivot had been scheduled to unveil the revamp of its Mach 4 Carbon model at Eurobike. But a robust early selling season for the original version of the lightweight 27.5-inch, 115-millimeter-travel bike, which debuted here at PressCamp three years ago, accelerated the time table.

Tagged PressCamp

KETCHUM, Idaho (BRAIN) — Consulting company CrankTank has added Adrian Montgomery as a new partner. CrankTank will broaden its service offerings to include public relations, social media marketing, content marketing, digital marketing and paid media planning.

Tagged People
Cox talks to an outdoor industry journalist after the panel discussion.

PARK CITY, Utah (BRAIN) — The election of Donald Trump contributed to the outdoor industry's decision to move its major trade show out of Utah after 21 years in the state, two state officials told journalists Wednesday.

Tagged PressCamp

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has a number of new initiatives on tap for this year’s show, including a new crowd-funding area called The Incubator, and a New Product Showcase area.

Tagged Events / Tradeshows and conferences / Interbike
Outdoor and bike industry journos will question Utah state officials on land policy Wednesday.
BOA sponsored the opening reception and gave a presentation about its technology and focus.

PARK CITY, Utah (BRAIN) — PressCamp, which opened Tuesday here, gives cycling journalists an opportunity to listen to stories about brands and products that rarely get told at trade shows and other events — stories, truth be told, that are not best recounted in brief same-day web coverage like this.

Tagged PressCamp

TETON VALLEY, Idaho (BRAIN) — The founders of Fitzgerald’s Bicycles, Scott and Jannine Fitzgerald, launched a second Kickstarter campaign to expand on their book “B is For Bicycles” and podcast series, which encourages kids to ride their bike.

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