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North America

Posted May 31, 2016

WILTON, Conn. (BRAIN) — Cycling Sports Group has named Kelly Dredge senior experiential and retail marketing manager for North America.

Posted in North America Tagged People
Posted May 31, 2016

NORTH VANCOUVER, British Columbia (BRAIN) — Knolly Bikes has hired Paul Nash, who started as the brand's general manager on May 2. The company said Nash's hire was part of its next step in streamlining operations and increasing the brand's market penetration globally.

Posted in North America Tagged People
Posted May 27, 2016

LEXINGTON, S.C. and LEVIS, Quebec (BRAIN) — Hawley-Lambert has hired Pat McGinnis as its vice president of commercial. McGinnis comes to Hawley-Lambert from FreeMotion Fitness, and Raleigh America previously.

Posted in North America Tagged People
Posted May 27, 2016

ST. CHARLES, Ill. (BRAIN) — Sigma Sport USA recently moved. The company's lease was up and it found a building in a better location, closer to employees' homes, downtown St. Charles, bike and run trails and UPS, FedEx and USPS drop-off locations.

Posted in North America
Posted May 27, 2016

SCOTTS VALLEY, Calif. (BRAIN) — Fox Factory Holding Corporation and Outdoor Gear Canada have reached a multi-year distribution agreement making OGC Marzocchi's exclusive distributor for Canada.

Posted in North America
Posted May 26, 2016
Company will provide neutral support at nationals and wheels to USA Cycling track team.

OGDEN, Utah (BRAIN) — Mavic has announced an agreement with USA Cycling that will extend through the 2016 Olympic Games in Rio.

Posted in North America Tagged Racing & Sponsorship
Posted May 26, 2016

MINNEAPOLIS (BRAIN) — Advocate Cycles is adding sales reps throughout the U.S.  The Pacific Northwest/Northern California region is now being represented by Cedar Kyes. The Northeast will be represented by John Blye, and the Midwest region will be represented by InGear Representation.

Posted in North America
Posted May 25, 2016
Investment firm provides capital for expansion.
The Canyon headquarters in Koblenz, Germany.

KOBLENZ, Germany (BRAIN) — German consumer-direct bike brand Canyon said it has partnered with TSG Consumer Partners to expand into the U.S. market. TSG, an investment firm with offices in San Francisco and New York, gains a minority stake in Canyon and will provide the additional capital needed to set up U.S.

Posted in North America Tagged Omnichannel & Consumer Direct Sales / Web/Internet
Posted May 25, 2016

MADRID (BRAIN) — Spanish trainer maker Bkool is working with organizers of New Hampshire's legendary Mt. Washington Hillclimb bike race to create a virtual race up the highest peak in the Northeast.

Posted in North America
Posted May 25, 2016

LEXINGTON, S.C. (BRAIN) — Hawley has added Chromag components to its portfolio of products. Hawley is distributing Chromag's wide range of mountain bike components including bars, stems, saddles, grips, pedals, seat clamps/QR seat clamps and chainrings.

Posted in North America
Posted May 25, 2016

GRAND RAPIDS, Mich. (BRAIN) — Recumbent tricycle manufacturer TerraTrike has launched a new website to help trike owners connect with other riders in their local communities.

Posted in North America Tagged Web/Internet
Posted May 25, 2016

SAN MATEO, Calif. (BRAIN) — GoPro and Red Bull are joining forces on a multi-year, global partnership that includes content production, distribution, cross-promotion and product innovation.

Posted in North America
Posted May 25, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike has hired Sean O'Brien as its new marketing director, and Katie Peña has joined as account executive.

Posted in North America Tagged People / Interbike
Posted May 24, 2016
Chris Hopwood

WILTON, Conn. (BRAIN) — Cycling Sports Group has named Chris Hopwood public relations manager for North America. He has been with CSG for six years, most recently as the global marketing manager for GT Bicycles. 

Posted in North America Tagged People
Posted May 24, 2016

BOULDER, Colo. (BRAIN) — Backcountry Lifeline, a new company formed to make first aid training and response services available to mountain bike racer and event organizers, has lowered its prices for its first aid classes thanks to some sponsorship support from the bike industry.

Posted in North America Tagged Racing & Sponsorship
Posted May 24, 2016

CARLSBAD, Calif. (BRAIN) — Haro Bicycle Corp., the distributor of Haro, Masi, Del Sol, and Premium, has added several new independent sales representatives. The company said it is adding the reps to support double-digit sales growth in the U.S.

Posted in North America Tagged Sales Reps
Posted May 23, 2016

SACRAMENTO, Calif. (BRAIN) — The North American Hand Built Bicycle Showhas appointed Echos Communications as its agency of record for the 2017 show. NAHBS also retained SJE Productions for show management, client/sponsorship relations and strategic direction.

Posted in North America Tagged North American Handmade Bicycle Show
Posted May 23, 2016
Increases are mostly confined to higher-end, Japan-made parts. Some parts see a price decrease.

IRVINE, Calif. (BRAIN) — In a letter sent to retailers Monday, Shimano American announced that it is raising its wholesale prices between 9 and 14 percent on parts produced primarily at its Japanese factories. 

Posted in North America
Posted May 23, 2016
The EZ Lift stand is now $2,000 for all customers.

PORTLAND, Ore. (BRAIN) — Efficient Velo Tools has updated its pricing so that some of its tools now have the same price for wholesale or consumer customers. The company also has announced updates to its bearing press tool.

Posted in North America
Posted May 20, 2016

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike says momentum is increasing for its new fall trade event in North Carolina, the Fall CycloFest. The event organizer announced Friday that Trek Bicycle is among the major brands committed to display at CycloFest.

Posted in North America Tagged Interbike

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