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NEWBURY PARK, Calif. (BRAIN) — Giant and Liv are holding their annual "Ride Like King" event this weekend to honor company founder King Liu. The ninth annual event has activities from Friday through Sunday around the world.

BLOOMINGTON, Minn. (BRAIN) — Jagwire has initiated a unilateral minimum advertised price policy, which will be enforced across all channels that are authorized to sell Jagwire products. Last year Jagwire eliminated MSRP in favor of a single price as defined in their MAP policy.

Tagged MAP

BOULDER, Colo. (BRAIN) — VeloSport Imports has signed on as the exclusive U.S. distributor for Italy's Gios Cycles.

Founded by Tolmino Gios in 1948, the Gios brand is distributed to more than 30 countries, with warehouses in Europe, Asia and now the U.S.

Tagged Distributor news

TORONTO (BRAIN) — Cervélo has donated 10 of its C3 model bikes to Wounded Warriors Canada to support the group's VIMY 100 Battlefield Bike Ride fundraising efforts.

DALLAS (BRAIN) — Zevlin, a maker of handlebar tape and skincare products, says it has now enjoyed three years of double-digit sales growth. 

Owned by brothers Brad and Drew Hagestad, the company has focused on offering custom tape for a variety of clients.

ORLANDO, Fla. (BRAIN) — Catrike has hired three new factory employees, and added to its sales team. The company also announced a new PR agency of record. 

The recumbent trike manufacturer, which produces all its frames at its own factory in Florida, said the new hires resulted from continued sales growth.

Victor Sheldon at last year's Kamikaze e-MTB race.

IRVINE, Calif. (BRAIN) — Bosch and Troy Lee Designs are producing an electric mountain bike races at a California ski resort this summer.

Tagged Electric bike / Racing & Sponsorship

MONTEREY, Calif. (BRAIN) — Final attendance numbers were still being tallied Monday, but early numbers pointed to a record year for the Sea Otter Classic, which ended Sunday. The annual bike festival, expo and race hosted more than 400 exhibitors, five miles of branded fence and 920 sponsor banners.

Tagged Electric bike / Consumer Expos and Rides / Sea Otter Classic

MONTRÉAL (BRAIN) — Three former Guru Cycles employees, including Guru founder Tony Giannascoli, have launched a new titanium bike brand called T-LAB and a carbon frame repair business, Cycle Fx.

MONTEREY, Calif. (BRAIN) — A moment of silence will be held Saturday at the Sea Otter Classic in memory of racer Steve Tilford, who died in a highway accident earlier this month at age 57.

The moment will be held prior to Saturday's men's cross-country race.

Tagged Racing & Sponsorship / Sea Otter Classic
Dr. Kit Yarrow

MONTEREY, Calif. (BRAIN) — One dominant "brutal truth" that emerged at this year's Bicycle Leadership Conference, which wrapped up Thursday in Monterey, was this: The industry is struggling to keep up with, adapt to and embrace changing consumer behaviors.

Tagged Bicycle Leadership Conference

SARATOGA SPRINGS, N.Y. (BRAIN) — Ben Serotta is making bikes again, with two projects in the works: One small and one semi-big.

SANTA CRUZ, Calif. (BRAIN) — Zero Motorcycles will be included in the support fleet for the Big Bear Lake Time Trial stage of this year's Amgen Tour of California.

MONTEREY, Calif. (BRAIN) — X-Fusion is closing its U.S. headquarters in California and moving customer support to an outside facility in Reno, Nevada — a move necessitated by the costly construction of a new dedicated factory for the suspension brand in Taichung, Taiwan.

BROOMFIELD, Colo. (BRAIN) — SealSkinz USA which is exhibiting at the Sea Otter Classic for the first time, has hired its first rep group to cover Arizona, California, and Nevada: The Legacy Group, whose principal is Tom Caldwell.

Tagged Sales Reps / Sea Otter Classic

MONTEREY, Calif. (BRAIN) — Now that the novelty is over, the e-MTB race at Sea Otter can focus on fun.

Tagged Electric bike / Sea Otter Classic
Vintage Electric Café

Editor’s note: This article appears in the festival guide for this year’s Sea Otter Classic, which starts Thursday and runs through Sunday. Visit bicycleretailer.com later this week for on-site coverage from Sea Otter.

Tagged Electric bike / Sea Otter Classic

MINNEAPOLIS (BRAIN) — Industry veterans Nic Sims and Scot Boulbol have formed a new PR/marketing agency, called Simbol Communications. The company's first client is Wolf Tooth Components.

Historic New York City bike maker moves some production to new facility in South Carolina.

CONWAY, S.C. (BRAIN) — With dignitaries from state government, the mayor and the city council chairman in attendance, the Myrtle Beach Economic Development hosted Worksman Cycles' official ribbon cutting ceremony on Tuesday for its factory here.

MC2 brands include Bont shoes, Astute saddles and Race One accessories.

MANCHESTER, N.H. (BRAIN) — The MC² Sports Specialists, an importer and distributor of high-end brands including Bont shoes, has joined The Bike Cooperative as the retailer co-op's newest supplier partner.

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