MILL VALLEY, Calif. (BRAIN) — True Communications has hired industry veteran Kevin Rouse to join the agency's public and media relations team.
Rouse will join True as an account manager starting immediately. He will be responsible for media strategy and outreach with a number of True clients.
BOULDER, Colo. (BRAIN) — The Green Lane Project is asking city transportation staffers and consultants to complete a survey on how protected bike lands are working out.
DENVER (BRAIN) — Colorado's pro stage race, the USA Pro Challenge, has expanded its agreement with Pearl Izumi. The Colorado-based clothing brand will now serve as the race's year-round official merchandise retail partner.
WILMINGTON, Del. (BRAIN) — Blue Bicycle has named Orli Chinea its national sales manager. Chinea was most recently was working as the western regional manager for Blue.
ORLANDO, Fla. (BRAIN) — Catrike has selected Anson-Stoner as its public relations agency of record after a nationwide search.
The new partnership comes as Catrike said it has has seen unprecedented growth. Sales have grown 55 percent this year and the brand is expecting a 40 percent increase in 2016.
ASHEVILLE, N.C. (BRAIN) — Pro trials rider Jeff Lenosky will perform at the Eastern Outdoor Reps Association trade show in Killington, Vt., planned for Aug. 24-26.
Lenosky will perform Aug. 25 at 6:30 p.m. at the event, being held at Killington Grand Resort's Snow Shed Lodge and & Rams Head.
DENVER (BRAIN) — Rapha is making Denver the first stop for its new traveling club house and retail shop program.
SAN FRANCISCO (BRAIN) — Timbuk2 has hired several new specialty cycling sales representatives to serve the brand in Northern California, the Pacific Northwest, Rocky Mountain states, Texas, Louisiana, Arkansas, and Oklahoma.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Voting is now open for the industry to select the winners of the second annual Interbike Awards (IB Awards) in five retail categories.
DAYTON, Ohio (BRAIN) — System Cycle is now carrying and distributing Cult Crew BMX products.
MANCHESTER, N.H. (BRAIN) — The Bike Cooperative has added insulated water bottle supplier Polar Bottle to its network of suppliers. Through this new partnership with the Colorado-based manufacturer, members of The Bike Co-op will now earn rebates on their purchases of Polar Bottle-branded water bottles.
CHULA VISTA, Calif. (BRAIN) — The National BMX Hall of Fame will induct six new members at a ceremony to be held here on Oct. 10.
MIAMI (BRAIN) — J&B Importers is now distributing Prologo saddles. Prologo reps have been on the road with J&B outside salesmen to visit retailers since April's Sea Otter Classic.
IRVINE, Calif. (BRAIN) — D6 Sports, Inc., the parent company of Hang Ten (a bike and surf/skate brand) and Airwalk (a skate and bike shoe brand), has been sold to PTX Performance Products USA LLC.
CARLSBAD, Calif. (BRAIN) — Industry veteran Tim Jackson has joined Lift Creative Studios to handle marketing strategy and communications in the firm's bicycle division.
Jackson is best known for his long-term stint as brand manager at Masi Bicycles.
MINNEAPOLIS (BRAIN) — The trainer brand Kinetic has retained Adventure Advertising to guide its brand positioning and strategy. The agency will also take the lead on Kinetic's creative development and media planning.
LAKE FOREST, Calif. (BRAIN) — California-based distributor Torcano Industries is now exclusively distributing Handup Gloves.