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Highlighting Women’s Products at Interbike

Published October 16, 2007

LAS VEGAS, NV (BRAIN)—Interbike exhibitors can spotlight the hottest new gear that women will love.

Womenspecific.com is building on the success of its Scavenge-Her Hunt debut at Outdoor Retailer Winter Market. Womenspecific.com tagged over 100 products with its signature lupine leaf logo while show-goers explored the convention center in search of these winter treasures.

“We are seeing a boom in the production for women's specific products,” said Jannine Witte, founder of Womenspecific.com. “We feel that recognition of the need for certain products to fit women better is a great step forward.”

For a small submission fee, exhibiting companies can highlight key products that women will treasure. Companies pay $150 per product entry and must provide at least one sample of that product to giveaway.

Interbike attendees should look up for the Womenspecific.com “Win Gear Here” balloon attached to participating booths. Those who find an item that has been tagged with the lupine leaf logo can register to win that product.

Proceeds from the Scavenge-Her Hunt benefit the Outdoor Industries Women’s Coalition. The Scavenge-Her hunt will raise a minimum of $9,000 for the OIWC over three trade shows (Outdoor Retailer Winter Market, Outdoor Retailer Summer Market and Interbike).

To find out how your company can participate, visit www.womenspecific.com/pages/Scavenge-HER+Hunt or contact Witte at jannine@womenspecific.com. —Megan Tompkins

Topics associated with this article: Events, Interbike

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