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Hydrapak Purchases Gel-Bot Product Line

Published October 16, 2007

EMERYVILLE, CA (BRAIN)—Hydrapak has purchased the Gel-Bot product Line from Venture Design Works.

The line's main offering is the patented Gel-Bot bottle, a water bottle that incorporates a separate nutritional gel chamber for a product, combining hydration with nutrition.

The new offerings provide Hydrapak the opportunity to address an athlete's total nutritional and hydration needs.

"We're excited to bring these new products from Venture Design Works on board and enhance the distribution of these already well received products," said Matt Lyon, president of Hydrapak. "We have acquired these products specifically because they target both hydration and nutrition. We have been searching for more venues in market where we are recognized for hydration innovations, and the Gel-Bot and SoftFlask give us immediate product offerings as well as some great technology to build from in the future."

Gel-Bot is a water bottle with an integrated gel flask. Using patented Energy-Core technology, Gel-Bot allows consumption of energy gel or water from one bottle. Gel-Bot is easy to use, even while riding or running. Just squeeze the bottle with the valve pushed in to get gel or pull the valve out and squeeze to get water, just like a regular water bottle.

SoftFlask is a gel flask designed for optimal performance. Made of medical grade urethane, SoftFlask is soft and flexible, allowing you to squeeze out every drop of gel that you put in. Unlike traditional gel flasks, SoftFlask works equally well whether it is filled with one serving of gel or six.

Venture Design Works (vDw) is a product design firm. Started by a few designers who split their time evenly between designing consumer products (for companies such as Nike, Eli Lilly, Proctor & Gamble, Pepsi, McDonald's, Giro, BE Aerospace and Pfizer) and playing outdoors, vDw is a way for the founders to pursue passions, outdoors and design.

"At Venture Design Works, we search out like-minded innovative brands to augment our company's mission and Hydrapak does just that," said Venture's product manager Anthony Pigliocampo.

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