LAS VEGAS, NV (BRAIN)—In celebration of their partnership, Bikes Belong Coalition and Interbike will serve free coffee to the first 1,000 show attendees to arrive Wednesday morning between 8 and 9 a.m. in the main upper lobby of the Sands Expo Center, the main entrance to the Interbike Expo.
"Interbike and Bikes Belong will work together for years to come to create a buzz for bicycling and the industry," said Tim Blumenthal, Bikes Belong's executive director. "Serving great coffee on the show's opening morning is a fitting and fun way to celebrate our expanded partnership."
Not wanting to cry over any "spilt" coffee, drinkers will be served 100 gallons of Kinetic Koffee in environmentally friendly, specially commissioned stainless steel mugs that feature both of the organizations’ logos and the slogan "Creating a Buzz for Bicycling."
"Everyone knows that coffee and cycling go hand in hand," said Lance Camisasca, Interbike's show director. "We are excited to be able to give out a good cup of joe on the first morning of Interbike and start off our long term relationship with Bikes Belong and with a buzz."