SARATOGA SPRINGS, NY (BRAIN)—Serotta Competition Bicycles has hired Russ Howe as its chief operating officer.
Howe joins Serotta after eight years with GE Energy. Howe used to work for Serotta as a regional sales manager in 1998 and 1999.
“We are a product-driven company that focuses on unparalleled quality,” said Ben Serotta, owner of the company. “As the bike industry has grown in complexity, building the best bikes has moved well beyond brazed and lugged steel frames. We are counting on Russ’ intimate knowledge of the Serotta brand, coupled with his process management experience to help us maintain our cutting edge as our production needs grow.”
Howe is thrilled to be rejoining Serotta. “I couldn’t ask for a better opportunity than to take my experience at GE and apply it to a product and company I’m passionate about,” Howe said. “Serottas are the best riding bike in the world, made by the finest craftspeople in the industry. I feel fortunate to once again be part of this team as Serotta further expands its capacities.”