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Toyota Sponsoring U.S Cyclocross Event

Published October 16, 2007

PORTLAND, OR (BRAIN)—Toyota has signed on as title sponsor of the USGP Portland Cup taking place December 1-2.

The U.S. Gran Prix of Cyclocross (USGP) is the Official National Cyclocross Team Selection Series of USA Cycling.

Taking place at the Portland International Raceway, the USGP Toyota Portland Cup will serve as the final stop in the six-race national series and will likely determine the 2007 USGP Champion. This marks the fourth consecutive year Portland will play host to the USGP. The event is supported by the Portland Metro Toyota Dealers.

“The U.S. Gran Prix of Cyclocross is ecstatic to announce that Toyota will be joining our sponsorship ranks as the title sponsor of the Portland Cup,” said Bruce Fina, executive director of the U.S. Gran Prix of Cyclocross. “The involvement of a national brand like Toyota is a great testament to how the U.S. Gran Prix of Cyclocross is a great vehicle to reach the active demographic that follows cycling.”

The USGP kicks off October 27–28 in Louisville, Kentucky with the Papa John’s Derby City Cup presented by Toyota. The second stop will be the Mercer Cup presented by Knapp’s Cyclery in West Windsor, NJ on November 17-18.

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