MILWAUKEE, WI (BRAIN)—The Web site created to support the launch of Trek Bicycle’s Lime Bike has been named Best Marketing Web Site in the Web Marketing Association’s eleventh annual WebAwards.
The WebAwards is an international competition that selects the best Web sites in 96 industries while setting the standard of excellence for all Web site development. Sites are judged on seven criteria including design, innovation, content, technology, interactivity, copy and ease of use.
The designation of Best Marketing Web Site means the Lime site received the highest score in that category. The site, which was recognized for its beautiful, dynamic design and outstanding use of online technology, was designed by Hanson Dodge Creative as part of an integrated campaign that included advertising, public relations, POS and events.