BENTONVILLE, AR (BRAIN)—TSG has a new license holder for the U.S. market in Bentonville, Arkansas, to handle sales, marketing and logistics for all bike and snow products. The new license holder has successfully established the Ironman helmet brand.
“This is a very exciting partnership as it will strengthen our presence in the U.S. market and optimize product availability and customer service,” said Ruedi Herger, chief executive officer of TSG International, headquartered in Switzerland.
TSG USA will put a strong sales force and intense marketing efforts on bike and snow products to develop a successful brand in U.S. market. The company will be exhibiting at Interbike (Booth 5225) next month.
Founded in 1988, TSG was one of the protection gear pioneers in the skateboard business. Today it’s one of the largest suppliers of safety products for board and extreme sports such as skateboarding, mountain biking, BMX, snowboarding and wakeboarding.
TSG supports a strong international skate, snow, mountain bike and BMX team with riders such as Cameron McCaul (MTB), Cameron Zink (MTB), Timo Pritzel (MTB), Sam Pilgrim (MTB) and Ricardo Laguna (BMX).
To view its spring 2008 collection, go to www.ridetsg.com. —Lynette Carpiet