LAGUNA HILLS, CA (BRAIN)—Bicycle Retailer and Industry News will reduce its environmental impact by switching from virgin paper to recycled paper beginning in January. It also will save paper by moving to a smaller trim size.
BRAIN’s new paper has minimum 85 percent recycled content, and could include up to 100 percent recycled fiber. Of that, 20 to 30 percent is post-consumer waste recovered from consumer recycling efforts. The remaining percentage is either print overruns or copies that did not sell on the newsstands.
“Either way we are directing product that would have gone to a landfill and using it to make more paper,” said Bill Crane, director of marketing for Myllykoski NA, the paper manufacturer.
BRAIN has been and will continue to be printed with soy-based ink. The magazine also will move to a smaller trim size, which readers may recognize as the same as VeloNews. By shaving an inch off its current height, BRAIN will reduce paper and curb postal rates.
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