NEWPORT, VT (BRAIN)—Louis Garneau USA has hired Bernard Desrochers as its new brand/product manager.
Desrochers comes to Louis Garneau USA with more than 20 years of industry experience that has stretched from working in research and development for brands such as Asics and The Forzani Group to most recently as a freelance designer for Argon 18, Jupa Sports and Boyco.
"We are excited to have Bernard join the team at Louis Garneau," said Pierre Perron, marketing director for Louis Garneau. "Bernard will be integral in helping us design products and brand our image for the seasons to come. His knowledge, creativity, and understanding of the sport will allow us to further our penetration in the cycling and triathlon markets by developing key products that meet consumer and dealer demand. In addition, Bernard is an active cyclist. And his passion for the sport will fuel the future product development for Louis Garneau USA."