SAN DIEGO, CA (BRAIN)—The 2008 Bicycle Leadership Conference agenda will focus on presentation and discussion in its original research.
"The largest single issue facing all sectors of the industry is simple: lack of growth," said BPSA's John Nedeau. "Growth has been flat for more than ten years. And if we want to change that fact, we have to be willing to take a hard look at its causes."
"Our strategy is to break the larger issue of growth apart, and focus on three different aspects that show the most promise to help us fuel participation in cycling. Whether you're a retailer or a supplier, it just makes good business sense for everyone to work together to address these
challenges," he added.
The BLC research will address the following topics:
. Channel issues, including where and how consumers are buying now, making the product development process more relevant and effective, improving response to market trends, and incorporating best practices from related industries.
. Product portfolio challenges including brand differentiation, customer net lifetime value, broadening the customer base, development process.
. Advocacy and awareness, and how these disciplines can drive cycling participation in at all levels.
The BLC research is based on source data from the BPSA, NSGA and other sources. Format of the conference will include presentation of the research, breakout groups of attendees for discussion, and presentation of their conclusions, Nedeau said.
This year's topic list promises to reinforce the BLC's twin goals of becoming more issues-oriented than in years past, while remaining of interest to all sectors of the industry. The BLC traditionally attracts some of the industry's best and brightest minds from the retailer, supplier, an
advocacy sectors of the business for three days of insights and discussion on some of the industry's most challenges and thought-provoking issues.
Registration is limited to 200 attendees, but space is still available.
Details on the conference agenda and research are forthcoming. More information, venue and registration details for the BLC event are available at http://bicycleconference.org/.