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3point5.com Teams up with GT Bicycles

Published January 4, 2008

SALT LAKE CITY, UT (BRAIN)—Fulfilling a goal of expanding its reach in the cycling market, Web-based retail training company 3point5.com recently contracted with Pacific Cycle to train sellers of GT Bicycles.

GT is the most recent of many brands to partner with the Web training company, which trains and tests retail salespeople and handles employee purchase programs. 3point5.com has experienced rapid growth as it expands into new markets, including outdoor, tennis, golf, hunt, fish, snow and action sports.

A retail salesperson recently took 3point5.com’s one-millionth Edu-Game—the company’s interactive, entertaining product-knowledge tests. The online training campus represents more than 50,000 registered “Pros” and sales professionals, 250 manufacturers and over 5,000 retailers.

Other bike industry companies contracted with 3point5.com include rack-maker Saris, CycleOps, which manufactures power meters, trainers and stationary bikes, apparel-maker Pearl Izumi and Gore Bike Wear.

Easton, which manufactures high-quality bike components, has also contracted with 3point5.com and will be going live with training on the site soon.

Working with 3point5.com boosts product training efforts by allowing retail salespeople to train on their own schedule, and at their own pace, said Steve Reeds, executive vice president and general manager of Pacific Cycles IBD division.

“Online training is the future of retail, and we’re excited to be on the cusp of that effort,” Reeds said. “By heading up our Web training effort, 3point5.com will enhance the work of GT’s force of sales reps in our growing network of dealers.”

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