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BTI Launches Commencal Dealer Program

Published March 3, 2008

SANTA FE, NM (BRAIN)—Bicycle Technologies International (BTI) is seeking a few good dealers to introduce the Commencal brand to the U.S. market.

Pro riders like Cedric Gracia have racked up an impressive list of world championship wins on Commencal bikes since the brand launched in 2000.

“Whether you are into cross-country, downhill, four-cross, Dirt Jumping, Super D or just looking for a bike that will turn heads on the trail, you're likely to find what you are seeking in Commencal's '08 lineup,” said Bill Lane, BTI’s marketing director.

“Oliver Bossard, one of Formula 1's luminaries, lent his expertise to the development of the bikes' geometry. Standout features include a radical head tube design that provides quick-change front fork angles and a rear suspension linkage design called the Contact System that offers a tunable progressive spring curve,” he added.

Commencal bikes are available complete with SRAM/Shimano, Fox, Race Face and Marzocchi components or sold as frames only.

Commencal’s racing wins and high-profile riders fueled strong sales in 30 countries, worldwide more than 10,000 bikes were sold last year. This year through an exclusive partnership with global supplier BTI, Commencal is finally poised to take the U.S. by storm.

BTI has been aggressively courting magazine editors this spring, enlisting bike reviewers from top consumer publications and the blogosphere. Throughout the '08 season the company will be trailering a fleet of demo bikes to events and bike shops to get the word out. Look for full page ads in Decline and Bike Magazine.

BTI is currently creating exclusive dealer territories for the Commencal line throughout the US, Central America and South America. Commencal's Authorized Dealer Program (ADP) is available to any active dealer, though they must meet qualifying terms. BTI offers an affordable buy-in and many additional incentives to participating bike shops.

A dedicated sales team has been created within BTI to support the development of Commencal's brand in the U.S. Interested dealers are invited to contact Commencal brand manager Mark Gullo at (800) 558-8324 or mgullo@bti-usa.com.

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