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Felt Launches New Riding Program

Published March 27, 2008

IRVINE, CA (BRAIN)—Felt Bicycles has launched a new "Ride & Believe" test ride and dealer demo program.

The program is specifically designed to increase awareness of, and encourage consumers to ride, Felt's award-winning full-suspension EquilinkT equipped mountain bikes.

Felt's test ride program is designed to incent shop employees directly and even reward qualifying shop owners with a free Felt demo bike.

All qualifying dealers have to do is encourage consumers to test ride any of Felt's 2008 full-suspension mountain bikes. After the test ride, the consumer fills out a short, multiple choice questionnaire. Completed test ride questionnaires are then returned back to Felt where they are entered into a series of drawings. A total of 12 premium prizes will be given away to shop employees who helped the consumer(s) with their test ride(s). The prizes include six EquilinkT full-suspension frames as well as six
cruisers.

"We feel this program will translate into very tangible results for our dealers," said John Georger, national sales manager for Felt.

Dealers interested in getting their own Felt "Ride & Believe" program in place should contact their Felt inside sales representative at 866- FELT-USA or via www.feltbicycles.com for details.

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