NEUCHÂTEL, Switzerland (BRAIN)—Cervélo has appointed Michael Marx as chief operating officer. With Marx taking over the day-to-day management responsibilities, Cervelo founders, Phil White and Gérard Vroomen, can refocus on what they do best—engineering, product design and strategic issues.
“In Michael we have an individual who not only understands the opportunities and limitations of the bike industry, the players—dealers, vendors and consumers—but also has the abilities to implement the processes and procedures that will take Cervélo to the next level,” said Gerard Vroomen, Cervélo's co-founder. “We have wanted to step out of the day-to-day operations for a while, to pursue what we do best and Michael is the right person to take over these tasks, and will coordinate the activities of Cervélo worldwide.”
Marx is a former World Team Pursuit champion, with 27 years in the industry ranging from retail, as a bike shop owner, to sales representative, to almost a decade as the managing director of Continental Tires, two-wheel division.