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CamelBak Hires Bay Area Marketing Firm

Published May 20, 2008

PETALUMA, CA (BRAIN)—CamelBak has reached an agreement with Northern Mark Sales and Marketing to represent the CamelBak Recreational Division of products in Northern California and Northern Nevada.

Northern Mark, formed in 2003 by Principal Jeff Hopkins, is based in Pleasanton, CA. Hopkins has worked in the outdoor and bike industry for 28 years, beginning his career at Dublin Cyclery at the age of 14. Working closely with Hopkins is his associate rep Steve Drew.

"We are very excited to have Northern Mark Sales join our team,” said Mike Moore, director of North American sales for CamelBak. “We are confident that Northern Mark will provide world class service and support for CamelBak retailers. Jeff has earned a great reputation in the outdoor and bike industry for his hard work and his enthusiastic approach to business. After a thorough review, we feel that his agency is the best choice for CamelBak in Northern California."

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