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Lezyne Builds Global Distribution Network

Published June 4, 2008

SAN LUIS OBISPO, CA (BRAIN)—Lezyne has recently entered into distribution agreements with Italy's Free-Ride Distribution, Thailand's UWC and Indonesia's Bagus Bike.

"It's very important for a diversified strategy to have a global sales base," said Micki Kozuschek, chief executive officer at Lezyne. "We're definitely in an environment where international brands are strong brands."

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