STAMFORD, CT (BRAIN)—Versus, owned by Comcast Corp, has reached a five-year, $27.5 million U.S. broadcast deal with the Amaury Sport Organization—organizers of the Tour de France.
“Signing a multiyear extension deal with the ASO demonstrates that the network’s commitment to the Tour de France has never been stronger. We are proud to be home to one of the most intense competitions on earth and a sporting event that truly embodies the essence of the Versus brand,” said network president Gavin Harvey in a statement. “With the field wide open this year, I’m confident we’re going to see an unbelievable competition unfold on the race course right through to the very end. Add to that a strong presence of top American contenders and it’s anyone’s guess as to who will be wearing the yellow jersey on the Champs-Elysées.”