PARK CITY, UTAH (BRAIN)—The Cannondale Sports Group has joined other leaders in the bicycle industry in sponsoring the IMBA World Summit, which begins today in Park City, Utah.
"It's great to have the Cannondale group take on an elite level sponsorship role at the world summit," said IMBA development director Rich Cook. "Better yet, they have indicated that they will use the summit as a launching point for a major announcement about additional sponsorship of a key IMBA program."
The Cannondale brand was one of IMBA's earliest sponsors, dating back to 1991. Now part of Dorel industries, the Cannondale Sports Group and its full roster of bike brands, also including GT, Schwinn and Mongoose, have made a strong commitment to supporting bicycle advocacy.
"Now more than ever, advocacy is a necessary action for all bike users and producers,” said Jeff Frehner, president and chief executive officer of Cannondale Sports Group.
Other elite sponsor for the summit include the Federal Highway Administration, the U.S. Department of Transportation, Mountain Trails Foundation and Summit County, Utah.
For a complete story on the summit read the July 15 issue of Bicycle Retailer & Industry News.