BOISE, ID (BRAIN)—Io DuPont has hired Philip Vega as the new Power Cordz manager.
Vega is a dedicated cyclist bringing 10 plus years of industry experience to the Power Cordz brand. He is faced with many tasks, but his first project is to give away more than 500 sets of Cordz to bike shops across the country.
“Phil’s bike marketing experience and expertise will be a great asset to Io DuPont as we gear up to release the new 2009 Power Cordz product,” said Tony DuPont, founder of Power Cordz. “The small business atmosphere and quality product made this a desirable job choice for me. I look forward to contributing to this company’s growth and success.”