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Selle Royal, Conti Double Distribution

Published July 28, 2008

OLNEY, IL (BRAIN)—Selle Royal and Continental have entered into a dual distribution strategy in Canada through Highway Two and Norco Products.

“This is a great partnership. We look forward to having both sales teams in the field and increasing the level of information, service, and support we provide to the dealer,” said George Eubanks, Highway Two’s national sales manager. “Dual distribution has been successful for us in the USA and will be very positive for Canadian dealers who will now have better access to these great brands.”

Norco and Highway Two are now the two exclusive distributors in Canada for Continental, and Selle Royal as well as its four brands—Selle Royal, Fizik, Brooks England and Crankbrothers. Canadian retailers can begin placing orders with the two companies on August 1.

Selle Royal and Continental share ownership of Highway Two, which currently distributes all four Selle Royal brands and Continental throughout the USA. Highway Two will service dealers in Canada through independent Canadian sales reps.

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