FERNDALE, WA (BRAIN)—Kona has hired Shawn “Smiley” Nesbitt for its sports marketing department.
As the new sports marketing person, Nesbitt will handle the management of all Kona’s bike teams, while overseeing team contracts and media partnerships. Through these efforts, the goal is to build solid working relationships to accelerate the teams to a new level.
“Through my years of skiing I’ve learned how to value yourself as an athlete and understand the ins and outs of being an action sports athlete and their relationships with media and product development,” Nesbitt said. “To me, Kona’s all about riding bikes and supporting the scene and its lifestyle from every angle.”