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Manitou Signs On with

Published August 6, 2008
SALT LAKE CITY, UT (BRAIN)—Suspension fork and shock manufacturer Manitou has launched training on, adding to the online retail training company’s growing collection of cycling brands.

More than 1,100 active bike retailers representing more than 3,500 locations currently train on, learning about brands like Pearl Izumi, Gore Bike Wear and Giro. In addition, salespeople can access’s product fundamental training on mountain, road and BMX bikes. engages retail salespeople using fast-paced, testable online training that can be accessed anywhere, anytime. Users earn big discounts on the products they sell by passing “Edu-Games”, which test brand, technology and product knowledge.

Manitou, known as one of the first companies to utilize motorcycle suspension technologies for mountain bikes, needed to relay a consistent training message that could be regularly updated with new technologies and products, according to Joel Richardson, the company’s marketing manager.

“ offers us the flexibility to quickly change our messaging as new products come online,” Richardson said. “This training will empower our sales force with the ability to instantly get up to speed on highly technical equipment. It’s knowledge that we can easily pass on to our customers.” chief executive officer Duncan Robins noted that Manitou’s innovative bike components were a natural fit for’s brand of online training.

“Innovative, highly technical hard goods like the forks and shocks produced by Manitou fit our training model to a T,” Robins said. “We’re confident we can increase the quality of Manitou’s conversations on the sales floor.”

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