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GE Money, Felt Partner for Program

Published August 7, 2008

IRVINE, CA (BRAIN)—GE Money and Felt Bicycles have signed a multi-year agreement to provide consumer financing at Felt dealers nationwide.

The GE Money Sport card, managed by GE Money’s Sales Finance unit, provides cycling enthusiasts a revolving credit program with attractive rates and special promotions.

“I have seen the power of consumer financing offered by GE Money. It is a strong selling tool with proven results to help our dealers increase their average selling price on every single bike sale,” said John Georger, national sales manager and general manager for Felt Bicycles. “We understand the need for tools like this in today’s market place, and as Felt continues to grow we also know the importance of assisting our dealers to help them grow with us. Partnering with a company as strong as GE Money is great for Felt Bicycles and great for our dealers.”

According to The National Sporting Goods Association, the U.S. had approximately 37.4 million bicycling participants age 7 and older in 2007, and the industry outlook remains steady with an anticipated $6 billion in sales this year.

“We’re pleased to partner with Felt Bicycles on bringing a financing program to their customers,” said Dennis Murphy, vice president of GE Money’s sporting goods industry. “It’s a great solution for making the purchases they need in a cost-effective, convenient manner.”

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