CHATTANOOGA, TN (BRAIN)—American Bicycle Group has appointed Steve Boyd as vice president of sales for North America.
Boyd brings an extensive and successful 15-plus years experience from the bicycle industry to ABG. For 13 years he was with Giant Bicycle, working his way up from sales rep to national sales manager, and finally director of sales. He led the brand to several successful marketing, sales and management plans, and during his tenure the brand grew to third in U.S. market share with sales revenue of $110 million.
“We’re excited to continue our growth by adding Steve to our team,” said Peter Hurley, chief executive officer of ABG. “His proven track record in leading sales teams in high-growth, fast paced environments is just what we’ve been looking for and he has a wide variety of experience to help us in other areas as well.”
Boyd will remain in Southern California and work out of a new office set up last week in Long Beach.
“I was looking to work for a local U.S. brand and when the opportunity came to work with three great brands in Litespeed, Merlin, and Quintana Roo I simply couldn’t pass it up," Boyd said. "The clincher was Peter’s vision for the company, the brands and this role.”