MONTREAL, Quebec (BRAIN)—For the first time the ExpoCycle Show Directory is available for viewing in an interactive digital format.
The Web site uses new technology that allows attendees to view the entire directory online, with live links directly to key Web sites.
“There are a lot of interactive abilities—you can click right through to advertisers,” said Janet O’Connell, executive director of the Bicycle Trade Association of Canada (BTAC), which stages the event.
O’Connell said ExpoCycle will distribute hard copies of the directory onsite, but encourages dealers to view the directory online before the show.
“We used to mail it out before the show. This is just the greener way,” O’Connell said.
To view the digital Show Directory, click on link.