CHICAGO, IL (BRAIN)—SRAM Corporation has updated its general management and sales structure in Europe.
It was announced at Eurobike that Martin Van Beek, general manager of SRAM Europe, has elected not to accept an evolved general management role and will exit the company.
Robert Priest, formerly head of global aftermarket sales has assumed director of sales for all OE and aftermarket sales in Europe. Priest also maintains responsibility for SRAM’s dealer marketing.
Patrick Brandwagt will assume General Management responsibilities for SRAM Europe overseeing SRAM’s Amersfoort location and customer service operation.