Follow Bicycle Retailer

You are here

Interbike Introducing Fashion and Art Show

Published September 10, 2008

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike have teamed up with Momentum Magazine to produce the first "Urban Legend Fashion and Art Show" at Interbike 2008 on Sept. 25 at 5 p.m.

"The Urban Legend Fashion and Art Show will help feature the great gear, bikes and apparel that have been recently introduced for the increasingly important urban and transportation cycling categories," said Rich Kelly, Interbike's communication manager. "When we learned of Momentum's innovative fashion show, which they produced earlier this year, we knew their show had the right mix of style, vibe and utility—all in a fun, unique atmosphere."

Instead of a traditional catwalk, a road loop will be laid out on the floor of the Venetian's Ballroom G, while bicycle-inspired artwork is displayed throughout the room. Urban Legend attendees will gather in and around the loop, while models ride among the audience. The innovative layout allows the models to display urban cycling apparel and bikes in action and allows each attendee a front row seat.

"Our team at Momentum produced a similar fashion show on a smaller scale in Vancouver earlier this year, and we jumped at the chance to bring cycling fashion and art to the forefront at Interbike 2008," Kohout said. "Urban Legend is an awesome addition to the show and provides a huge opportunity for companies to display their gear and bikes for this important and growing category of urban cyclists."

The Urban Legend Fashion and Art Show will highlight a range of stylish, smart, sexy and professional clothing that fit into everyday life and work great on a bike. Models will be sporting urban and casual cycling wear, not the typical Lycra shorts or jerseys, while riding urban, folding, utilitarian and commuting bikes.

Industry apparel and bicycles handpicked by Momentum Magazine's Mia Kohout and her team, including gear by Interbike exhibitors such as:

* Crumpler
* Dahon
* Nutcase Helmets
* Sheila Moon Athletic Apparel

Product submissions for possible inclusion in the Urban Legend Fashion and Art Show are due no later than Friday, September 12. To make a submission, send a lo-res photo and brief description to Mia Kohout at mia@momentumplanet.com. For art submissions, please send an email to Thomas Prehn at thomas@bouldersportsresearch.com.

Topics associated with this article: Tradeshows and conferences, Interbike

Join the Conversation