VISTA, CA (BRAIN)—Chris Holmes has joined Electra Bicycle Company’s product development team.
Holmes, who spent nearly seven years at Pacific Cycle in Madison, WI, and five at Schwinn/GT in Boulder, CO, will utilize his background in sales and marketing as Electra’s product development and communications manager.
“We’re thrilled to have Chris on our team,” said Dean Bradley, Electra’s vice president of product development. “He brings passion, drive and industry experience and is a great fit for Electra.”
“I’m extremely excited to be a part of this great brand”, Holmes said. “I’ve admired Electra from the outside for many years and am glad to bring my talents to this focused and dialed company. Plus the weather here in Southern California sure beats the Midwest.”