MEQUON, WI (BRAIN)—Hayes Bicycle Group named Mike Kenny global director of business development putting him in charge of the sales and marketing departments for Manitou, Sunringlé, Wheelsmith, Answer and Hayes Disc Brakes.
He will work out of Hayes’ corporate headquarters in Mequon, Wisconsin.
Kenny has an extensive background in sales, marketing, business and product development. He brings more than 18 years of experience in both large and small companies such as GM, Bosch, ZF Lenksysteme and Spectrum Composites.
He earned a Bachelor of Science degree in electrical engineering from GMI and a Master of Science degree in finance from Walsh College.
Kenny’s mission will be to accelerate Hayes’ return to a leadership position in the bicycle industry through improvements to service support, quality and delivery, value and pricing and technology partnerships.
“I am very much looking forward to working with our OE customers, factory leaders and distributor customers in identifying ways to satisfy and delight the independent bike dealer and their customers,” Kenny said. “The Hayes family of brands has a rich heritage, significant brand equity and a number of supporters within the industry who are encouraging our success. I believe we have a tremendous future ahead of us and are poised to do great things in the areas of product quality, performance and innovation.”
Kenny invites retailers to stop by Hayes Booth 3523 this week at Interbike to take a look at its new customer appreciation program, which offers high-quality products at special prices.