WATKINSVILLE, GA (BRAIN)—In conjunction with the upcoming 2009 product release, Tifosi Optics has partnered with Canadian distributor Cycles Lambert.
The partnership names Lambert as the exclusive Tifosi Optics bicycle-industry supplier for Canada. Lambert will be carrying a full range of Tifosi sunglass models and lens options including Fototec, Polarized, Polarized Fototec and popular interchangeable systems.
Currently operating out of offices in Quebec and British Columbia, Lambert distributes more than 15,000 parts and accessory options and services 1,500 retailers nationwide.
“We chose Lambert as our Canadian distributor for the bike market because of their success with brands such as Zipp and SRAM,” said Brian Kee, Tifosi sales manager. “Tifosi was looking for a company that would increase market presence and brand recognition with our Canadian audience and Lambert’s extensive sales and marketing resources made them an ideal candidate.“