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Specialized Backing Race League

Published September 28, 2008

OAKLAND, CA (BRAIN)—Specialized Bicycle Components has backed the expansion program of the Northern California High School Mountain Bike Racing League, which has recently created a Southern California league and is now drawing up plans for state-oriented high school cycling leagues across the U.S.

"Getting kids on bikes is a personal passion of mine and a goal of the Specialized Fund," said Mike Sinyard, founder and owner of Specialized. "High school mountain bike racing is a fun way for kids to accrue health benefits, learn self-discipline, and foster camaraderie. We are honored to be able to support Matt (Fritzinger), his staff, the coaches, and the riders of the League. We look forward to working together in the coming years to get mountain bike racing into high schools across the nation."

Specialized becomes a founding national sponsor of the NorCal League, a category designed to acknowledge companies that have made a very substantial contribution to help realize the vision of a nationwide network of state leagues.

Matt Fritzinger, director of the NorCal League, said, ³After eight years of building the NorCal League, we are entering a new phase of development. We are excited that our new SoCal League is taking off with a strong group of
directors and sponsors. The next logical step is to develop high school bicycle racing beyond California. We are tremendously excited to partner with Specialized, which is a local company for us, in this development plan. Their commitments to innovation and advocacy are echoed in our
philosophy, and we really stand behind their amazing line of bicycles and accessories."

The Specialized sponsorship comprises both cash and product components. Their support will allow the NorCal League to take on additional staff to manage current operations and administration, while Fritzinger focuses on expansion plans.

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