LAGUNA HILLS, CA (BRAIN)—Robert Roman has joined the Bicycle Retailer and Industry News sales team as its in-house account manager.
Roman is responsible for new account development, as well as Web site advertising sales, Sea Otter Daily ad sales and sponsorship sales for special projects and events such as BRAIN’s upcoming Dealer Tour of Southern California.
“The industry seems to be responding well to the current financial crisis. We’re ensuring our spot in the marketing lineup by bringing Robert on board,” said Robert Torrico, BRAIN’s associate publisher sales. “He will help develop sales and marketing strategy and help with future planning for the magazine as we offer more special print features and expand our web presence.”
Roman spent the past nine years as the West Coast account representative for Interbike. Prior to joining Interbike, he worked in the hospitality industry for 15 years for Marriott.
“Robert has been a great asset to the Interbike brand for many years. While we are sorry to see him go, we are excited that he has chosen to remain in the extended Interbike brand family and in his new role at BRAIN will continue to provide business-to-business solutions for the marketplace,” said Andy Tompkins, Interbike show director.
Roman said he enjoyed his long tenure at Interbike but was ready for a change.
“It was time for something new. I really like the fact that BRAIN’s profits go to support the NBDA and go back to the industry,” Roman said. “I am enthusiastic as well about staying in the bike industry and keeping many of the relationships I’ve developed at Interbike.”
An avid runner and road cyclist, Roman said he looks forward to being able to commute more easily by bike to BRAIN’s office.
“It’s closer to my house so I will be able to commute more regularly,” Roman said, adding that he will be able to ride most of the way on the Aliso Creek bike path. “It’s kind of like the bike freeway,” he quipped.