VANCOUVER, British Columbia (BRAIN)—Sugoi Performance Apparel, a division of Dorel Industries, has hired a new marketing manager and creative services manager.
As the new marketing manager of Sugoi, Kara Hurry brings key international marketing and public relations experience to the team. With a background in business marketing, fashion, design and public relations, Hurry will be a catalyst in furthering Dorel’s initiative to advance Sugoi as a leader in the athletic apparel market. In her new role, Hurry will oversee Sugoi’s communications, events and market research.
Before joining Sugoi, Hurry, a native Australian, served as the marketing services manager for Australian Wool Innovation (AWI) in New York. At AWI, she helped develop and execute marketing and advertising strategies in the U.S. Previous to AWI, Hurry served as a PR executive at a marketing communications firm in Australia.
Cara Young-Minichiello joins Sugoi as the new creative services manager. Young-Minichiello has eight years of experience in advertising, marketing, promotions, project management, branding and visual merchandising.