MILL VALLEY, CA (BRAIN)—Alienation's entire line of BMX products has been tested and passed in accordance with the new law passed by Congress regarding the Consumer Products Safety Improvement Act of 2008.
Although the Consumer Product Safety Commission (CPSC) granted a one-year stay of enforcement per the new law through February 2010, Alienation complied immediately.
“There are obvious health risks related to lead content,” said Zach Taylor, vice president of Alienation. “We felt that it would be disrespectful to our customers if we didn’t comply right away.”
The results of these tests—and the subsequent certifications—give the riders, shops and OEM manufacturers that use Alienation BMX products the satisfaction of knowing they made the right choice. Additionally, Alienation customers can rest assured that no future issues will delay delivery.
“Given the immense confusion among many BMX companies regarding the new laws and guidelines, we felt it important enough to let everybody know that we are in fact following the rules, even a year in advance,” Taylor said. “Its business as usual for us.”
To view Alienation's Certificates of Testing, click on the “Certs” page at www.alienationbmx.com/certs/ (click on link).