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SDG USA Purchased

Published March 18, 2009

HUNTINGTON BEACH, CA (BRAIN)—Saddle maker SDG USA’s Bicycle Division has been acquired by its former general manager Tyler Anspach for an undisclosed sum.

Anspach, who has been with SDG for eight years, formed SDG Components LLC and the entity purchased the Bicycle Division’s inventory, intellectual property—including worldwide patents and trademarks. Anspach will serve as president of the Huntington Beach-based enterprise.

SDG’s Motorsports division will not be affected by the purchase of the Bicycle Division and SDG founder Jerome Mezzasalma will retain ownership of the Motorcycle Division

“I’m really looking forward to building upon the brand’s foundation, 14 years in the marketplace,” Anspach said. “We have solid, long-term relationships with all our suppliers, distributors, teams and athletes, all who will be active in the product development realm as well.”

Anspach said that he and SDG Components management team is currently building an advisory board, comprised of product development specialists, athletes and bicycle industry veterans.

“Tyler has been a solid employee and lived the brand for the past eight years,” Mezzasalma said. “I know he’ll do everything in his power to maintain the standards that we’ve achieved and keep reaching for new technologies and innovations.”

Topics associated with this article: Mergers/Acquisitions

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