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Ausbike Show 70 Percent Sold

Published April 1, 2009

MELBOURNE, Australia (BRAIN)—The Ausbike Australia Bicycle Trade Show in August has already sold out around 70 perent of the 10,000 sqm show to be held on Sunday and Monday, August 16-17 at the Exhibition Pavilion, Melbourne Showgrounds.

Overseas interest is high with exhibitors coming from Taipei, United States, New Zealand, Indonesia, Hong Kong and China, and the Exhibition organizers are fielding interest from India and Europe.

An updated floor plan will be released on April 15, together with the first of the retailer email broadcasts and mailouts to the roughly 1600 retailers in Australia who sell all or part of the bicycle industry’s product.

New Zealand retailers are also about to get a similar broadcast as interest has been shown by a number of them in attending the show, which in addition to the two show days will have a Demo Day on Saturday, August 15.

“The Expo has also announced the inclusion of an Outdoor Demo Day which will occur on the Saturday before the main attraction. The venue, which will be unveiled shortly, will cater to mountain, road and family-orientated bikes," said Ausbike Australia general manager Simon Head.

Head met with the RCTA’s EO Graham Bradshaw to discuss the show and implement ways and means of working together.

Simon said that since doing the original survey through his own retailer customers, he had been more than vindicated with deciding to run with its establishment, “Everybody I’ve spoken to is genuinely excited about having a tradeshow. We’re here for the long haul and made a five year commitment to the Melbourne Showgrounds.”

Graham said after the meeting, “I’ve spoken to a number of RCTA members around Australia; they are all virtually in favor of the tradeshow. They like its timing which means single proprietor shops can get to one of the two days.

“We plan to run our popular Retailers Tour in conjunction with the trade show, probably on the Tuesday. Limited places mean that it is quickly filled. We will be visiting five or six retailers in the city and inner suburbs of Melbourne.”

Features of the show include a 500 sqm sales and closeout area, a display area for exhibitors only where they can display stock at low prices, which is only available to visitors at the show.

Topics associated with this article: Tradeshows and conferences

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