LAGUNA NIGUEL, CA (BRAIN)—With two weeks to go, the inaugural Lifeboat Solutions Press Camp is shaping up to be one of the key cycling media events of the year.
Twenty editors representing 28 publications, along with Olympian Georgia Gould, will convene in Sun Valley, Idaho, June 23-25 to talk about and test products from 19 bicycle industry brands.
Journalists from mainstream publications and websites such as Men’s Journal, Los Angeles Times, Wired, Outside, and Mountain Sports + Living are attending, along with representatives from nearly every bike industry publication and media outlet—including five European titles.
Alpine Bike Parks, Blue Competition Cycles, BMC Racing, Cannondale, CLIF Quench, DT Swiss, GORE Bike Wear, Lazer Helmets, Scott USA and 10 other brands are exhibiting. Companies that have signed up for the event anticipate outstanding media coverage for their 2010 products.
“Press Camp makes perfect sense for us this year,” said Michael De Leon, PR & Advocacy Manager for Cycling Sports Group. “We’re looking forward to being able to meet with top-notch journalists and show off some exciting new products we will be offering in 2010.”
Press Camp takes place at Sun Valley Resort and includes time for demos, one-on-one classroom sessions, product displays and networking.
“We're thrilled to welcome the bike industry to Sun Valley,” said Andy Christensen, sales executive for Sun Valley Resort. “With world-class trails and gorgeous roads right outside our door, we offer the perfect venue for product testing and good times.”
Pro mountain bike racer and 2008 Olympian Georgia Gould will be on hand to ride with the editors and talk trails. The presence of this racing great will enhance the event’s atmosphere and lend perspective to the role of cutting-edge equipment in competition.
Lifeboat Solutions has also enlisted the field expertise of Western Spirit Cycling, whose professional guides will lead cross-country, downhill and road rides to guarantee the best experience for everyone.
“We’re excited to help with this event,” said Ashley Korenblat, founder of Western Spirit Cycling. “We know Sun Valley trails like the back of our hands and plan to guide people to the perfect testing grounds for all types of equipment.”
Lance Camisasca of Lifeboat Solutions founded Press Camp in order to provide a world-class media event for the bicycle industry. “We’re very happy with how Press Camp is coming together,” Camisasca said. “It’s our first year, and the response has been off the charts. I can’t wait to see it pay off for everyone involved, and to take it to bigger and even better heights next year.”