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Giant Offers New Retail Services

Published June 29, 2009

NEWBURY PARK, CA (BRAIN)—Giant Bicycle is offering its dealers a new retail services plan through the company’s partnership with GE Money and Simplêfy.

GE Money’s Sport financing program will enable Giant retailers to reach more customers through a variety of flexible credit promotions, an easy-to-use application and sales process, and GE Money’s high quality service for dealers and their customers.

GE Money’s Business Center will provide Giant retailers with a one-stop shop in processing credit applications and sales transactions, as well as providing access to marketing and training tools to help dealers grow their businesses. The credit card can feature the Giant retailer’s name embossed on it.

Simplêfy is available to Giant dealers for credit card processing and gift card services. Simplêfy provides the cost-effective pricing for Giant clients by ushering the merchant directly to the source of commercial processing (First Data Merchant Services). The company offers free audit services to expose hidden fees and compliance issues, and offers some of the lowest rates in the industry.

“We’re excited to offer these retail services as another way to strengthen our relationship with Giant dealers and their customers,” said Gregg Frederick, Giant’s director of sales and business development. “Six years ago, Giant pioneered bicycle retailer services. Now, we’re proud that we can offer our retail network brand new enhanced financing options, credit card processing, and gift cards.”

Giant previously offered business services to its dealers through a partnership with The Biking Solution. Those benefits were exclusive to Giant dealers until last year when TBS extended its services to non-Giant dealers.

GE Money last August signed a three-year partnership with Felt Bicycles to offer its Sport Card through Felt dealers.

Giant retailers can contact their account executive or inside sales representative for complete information about signing up with the new services.

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