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Interbike Launches Redesigned Web Site

Published June 30, 2009

SAN JUAN CAPISTRANO, CA (BRAIN)—Interbike unveiled a revamped Web site on Tuesday that includes expanded exhibitor resources and enhanced attendee show planning features.

“The new Interbike Web site is much more than a needed face lift—it truly enhances the user experience,” said Rich Kelly, Interbike marketing manager. “Primary goals of the redesign were to make the most widely used features easier to find and to provide richer and more in-depth exhibitor information and show planning tools so retailers can make the most of their time before, during and after Interbike.

We also wanted to better integrate our social media efforts with our main Web site for a more interactive and community oriented experience.”

Interbike's Web site now uses a contemporary design to highlight its most popular features, such as the newly enhanced exhibitor floor plan and directory, the events schedule and industry news. The homepage’s Product Showcase gallery features details of innovative products exhibitors will be debuting at this year’s show.

The Product Showcase and the enhanced exhibitor directory and floor mapping are part of the show’s new Interbike Planner tool. Exhibitors will be able to upload and enter detailed information about their company and offerings including photos, video and show specials retailers will be able to view while preparing for the show.

In addition, the revamped Interbike.com expands the cycling industry’s social networking with links to Interbike's Twitter feed, Facebook page, Flickr account and YouTube channel. The Interbike Times blog is also prominently integrated into its homepage, along with news content from Bicycle Retailer & Industry News and news feeds from online bicycle news sites and advocacy partners.

Other new planning features on the Interbike Web site include: A richer and more dynamic exhibitor directory; enhanced exhibitor profiles with capability to include more company information, product information, images and video; easier to use interactive floor plan map; and a mobile phone optimized version of the Web site to allow easy access to the exhibitor directory and schedule from the show floor.

Interbike has also expanded its online attendee resources to include a password-protected area for attendees only, a detailed show planner to schedule and keep track of appointments, seminars and other events and a match-making system to help buyers find exhibitors offering products of interest to them.

Online retail attendee registration for the September outdoor demo and expo has been open since May. Online exhibitor registration is also open. To register, go to www.interbike.com/register/index.

Registration is free to qualified buyers through August 19.

Topics associated with this article: Tradeshows and conferences, Interbike

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