OLNEY, IL (BRAIN)—Magura USA has hired multi-time mountain bike champion and Olympian Ruthie Matthes.
Matthes will act as brand liason for the Magura, Uvex, Vaude and Syntace brands. Drawing from her long and successful racing experience, Matthes will also assume research and development responsibilities for the brands.
“I am truly honored to be working with these brands which have such a tremendous history and reputation for quality and innovation.” Matthes said.
Jeff Enlow, Magura USA general manager, said, “Ruthie is one of those special people that just have a unique capability to communicate a brand's true advantages to our customers. She is well respected throughout the industry and many dealers still recognize her as one of the best athletes from the 90s."
Matthes will be based out of her Durango, Colorado, home where she also has interests in organic gardening and farming as well as Jin Shin Jytsu, a form of energetic healing.