BELLINGHAM, WA (BRAIN)—Seattle Bike Supply and KHS Bicycles have begun distributing Softride Bike Racks.
"With the addition of two more first-class distributors to our already in place partnership with The Hawley Company, we feel Softride now has great nationwide distribution giving our dealers fantastic options to purchase our products," said Ryan Allsop, co-president of Softride. "The synergies created between our outside sales force and that of these premier distributors will broaden the support and opportunities of our existing and new dealers."
Softride has traditionally sold direct to dealers, but with the increasing freight charges smaller orders weren't cost effective for dealers to purchase. Partnering with SBS, KHS and Hawley enables Softride dealers to order smaller quantities of racks on a regular basis with their other bike part orders.