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Lambert to Distribute Pedro's

Published August 3, 2009

LEVIS, Quebec (BRAIN)—Starting in mid-September, Lambert will be the Canadian distributor of Pedro’s.

“We are very happy to start the distribution of such a quality product to our customers across Canada. The Pedro’s environmentally friendly products are also directly in-line with Lambert values," said Stephanie Monaco, product manager at Lambert.

“At Pedro’s we are excited about moving into a new chapter of our business in Canada with our new partner, Lambert. We believe that Lambert is ideally tailored to our type of product with their replenishment capabilities and perfectly positioned to advance our environmental efforts in the Canadian cycling market,” said Christopher Zigmont, chief executive officer at Pedro’s.

At the same time, Lambert will no longer be distributing the Finish Line products.

“We are very disappointed to see Finish Line go; we take all of our brands to heart. We are proud of our programs and our internal structure that is geared towards bringing forward all the brands we distribute and making them available to Canadian IBDs faster than anyone else,” says André Trudeau, purchasing and products director at Lambert.

“We are very proud of the job done for the past eight years with this brand,” said Pierre Boilard, Lambert’s sales and marketing director. “Our sales force had truly adopted that brand and had been working hard at the development of that category. The incomparable service we offer Canadian retailers has certainly served the brand more than even Finish Line can imagine. This is a good brand and we are sorry to see it go. It is now time to turn the page and give Pedro’s and our Canadian independent retailers all the effectiveness they deserve.”

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