BETHEL, CT (BRAIN)—Dorel Industries’ Recreational/Leisure segment has appointed Mario Stein as vice president for Cycling Sports Group (CSG) Asia.
Based in Osaka, Japan, Stein will be in charge of driving the CSG growth agenda in Asia. Stein’s primary objectives will be to continue to drive the CSG multiple brand business in Asia, streamline operations and build a strong team. Cycling Sports Group is a division of Dorel Industries.
Stein comes to CSG with a strong background in branded product sales and a proven track record of growing businesses in Asia Pacific and Europe. Most recently he served as marketing director for Procter & Gamble (P&G) in Tokyo, where he worked for 14 years. Stein is fluent in Japanese, and has spent the majority of his career working in Japan.
“We are thrilled to have Mario as the newest addition to the Recreational/Leisure segment. He has a great skill set and will deliver excellent results,” said Robert Baird, president of Dorel’s Recreational/Leisure segment. “Mario’s deep experience in global markets, and specifically Asia, as well as his passion for cycling, are aligned with Dorel’s culture. We are confident he will help maintain our culture and grow our business.”
“I am extremely excited to join Cycling Sports Group in Asia,” Stein said. “This is a dream career position as Dorel Recreational/Leisure has fantastic brands and is poised for continued growth. CSG is an incredible organization with talented personnel and I am honored to be given the opportunity to lead Asia.”
In his free time, Stein is an amateur cyclist and avid tri-athlete.