MILL VALLEY, CA (BRAIN)—Alienation BMX has added Western Power Sports to its U.S./domestic distribution channel.
In an effort to make Alieanation race-specific product more available to the domestic dealer base, WPS and Alienation have joined forces to make this partnership happen.
“We needed a shot of adrenaline to make our race-specific parts more viewable to the dealers here in the U.S. I really think Ray Hudson and the team over at WPS is a great way to do this,” said Tony Degollado, Alienation BMX brand and sales manager.
In this partnership, Alienation will have a great selection of product featured in the upcoming WPS catalog, a book that only comes out once annually (Interbike launch).
Zach Taylor, Alienation BMX vice president, said, “I am both honored and excited that Ray Hudson has given us an opportunity to sell the Alienation brand within the WPS channels. WPS has proven itself to be a leader in the world of BMX, and we anticipate great things to come from this agreement”.