FOSTER CITY, CA (BRAIN)—The FRS Company, a developer and marketer of sustained energy products, has added Quality Bicycle Products (QBP) as a key national distributor to target its core fan base of bicycling and sports focused consumers.
Joining the likes of Paceline Products and Trek TCG, QBP will offer a variety of FRS Healthy Energy products to approximately 5,200 bicycle retailers across the United States as well as running and Nordic ski retailers beginning September 2009.
“Working with QBP is a natural fit for FRS given our popularity in the cycling community and our partnership with Lance Armstrong. QBP has the relationships and experience to deliver our products to these core customers,” said Maigread Eichten, president and chief executive officer of The FRS Company. “The FRS Company believes this added availability will help meet the accelerating demand for FRS among cyclists nationwide.”