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Magura USA's Name Change

Published August 30, 2009

OLNEY, IL (BRAIN)—Magura USA is swiching names, and now will be known as Magura Direct, serving as the umbrella name for all the brands distributed by the company.

Since 1975, Magura USA has been the U.S. contact for sales and service of German manufactured Magura products. Now the company, under the Magura Direct name, will also be the exclusive distributor of German made Uvex, Vaude and Syntace brands in the U.S.

“Our goal of providing the finest German engineered cycling products and service are now complimented by the addition of these new brands,” said Jeff Enlow, Magura Direct's general manager.

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