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DirecTV Drops Versus Network

Published September 1, 2009

LAGUNA HILLS, CA (BRAIN)—For cycling fans that subscribe to DirecTV just to tune into the Tour de France, Tour of California and other big races, September 1 wasn't a good day.

DirecTV, in a statement early yesterday morning, said that Comcast, which owns Versus, "has forced us to take down the channel because we will not agree to their ridiculous demands that simply do not reflect current market valuations for their programming." The contract expired at midnight on Sept. 1.

Versus responded with its own statement: "On behalf of millions of passionate sports fans, we are disappointed that DirecTV has chosen to remove Versus from its service and deny their subscribers access to our all-encompassing coverage of the sports they love. Since our last deal with DirecTV, Versus has added many marquee properties and has become one of the fastest-growing sports cable networks in the country. Versus offered DirecTV a fair and reasonable offer to carry the network at the market price. We hope DirecTV will make the right decision for their customers and put Versus back on the air."

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